How to reduce bounce rate and improve deliverability
Posted: Thu Dec 12, 2024 10:12 am
After all the sweat, blood, and tears you've put into crafting that all-important email for your subscribers, it's finally time to hit the send button. But after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror?
Bounced emails senegal business email list are nothing new in email marketing . Whether your subscribers no longer have access to their emails or your email server is under construction, it happens.
The higher your email bounce rate is, the more likely it is to hurt your email deliverability . According to one study, the email bounce rate is around 2%. This means that for every 100 emails you send, it’s normal to see two emails bounced back. Meanwhile, if you see your email bounce rate exceeding 5%, it’s time to bring that number down to a more reasonable range by taking some steps.
Luckily, reducing your email bounce rate doesn’t have to be a headache. Let’s dive deeper into what email bounce rate is all about, including some important ways to ensure your emails are safely delivered to your subscribers’ inboxes.
What is bounce rate in email marketing?
Your email bounce rate is the percentage of emails you sent that failed to reach the recipient's inbox, or even the spam folder. Instead, they were returned to you as undeliverable.
Bounced emails senegal business email list are nothing new in email marketing . Whether your subscribers no longer have access to their emails or your email server is under construction, it happens.
The higher your email bounce rate is, the more likely it is to hurt your email deliverability . According to one study, the email bounce rate is around 2%. This means that for every 100 emails you send, it’s normal to see two emails bounced back. Meanwhile, if you see your email bounce rate exceeding 5%, it’s time to bring that number down to a more reasonable range by taking some steps.
Luckily, reducing your email bounce rate doesn’t have to be a headache. Let’s dive deeper into what email bounce rate is all about, including some important ways to ensure your emails are safely delivered to your subscribers’ inboxes.
What is bounce rate in email marketing?
Your email bounce rate is the percentage of emails you sent that failed to reach the recipient's inbox, or even the spam folder. Instead, they were returned to you as undeliverable.