Inbound marketing trends
In this post, we are going to take a look at the main trends in Inbound Marketing that we will observe in 2021 so that you continue to be successful with this methodology during this coming year and many more.
Marketing automation through artificial intelligence (AI)
AI-powered marketing will be one of the top marketing trends for 2021. When belarus phone number library well, AI can help optimize creativity, delivery, and analytics to fine-tune marketing initiatives and help create faster, better, and more targeted marketing strategies to increase ROI.
It can be used to analyze customer data and automate customer interaction up to a certain level, it can be used in product recommendations, content creation, email personalization etc.
Chatbots to improve user experience
Thanks to artificial intelligence and machine learning, chatbots have become more sophisticated. Today, chatbots can mimic certain aspects of human behavior and handle complex queries such as product recommendations or customer service.
Some CRM elements, such as customer service, have become more efficient thanks to these new technologies . As chatbots continue to evolve, we will see more brands decide to implement chatbots on their websites and social profiles.
Create mobile content that is relevant and interactive
Interactive content allows users to engage and take action, providing participants with hyper-relevant, real-time results that speak to their interests. It can include assessments, quizzes, surveys, and interactive infographics.
Interactive content is one of the most effective new marketing trends because it captures attention much more effectively than static content. It allows you to engage your target audience and offer them real value.
Interactive content on average generates a higher conversion rate than non-interactive content. Therefore, it is very interesting to bet on this type of format in your marketing strategy.
Using micro influencers
Including the use of micro influencers in your next campaign is a highly recommended Inbound strategy . Micro influencers are those who have around 1000-100k followers and who, despite not attracting a huge community, have a very large following and influence.
Their audience is more real and closer, and that is why their recommendations are considered authentic. A fundamental pillar of Inbound Marketing is direct communication with the user, and these influencers manage to establish it.
