For a social media video strategy to be successful, businesses must develop a plan that is aligned with their brand. Here are three effective tactics for building a successful social media video marketing strategy.
Create and participate in the challenges
One of the biggest opportunities for modern businesses to connect bahamas phone number library go viral is through creating and participating in video challenges. Chipoltle pioneered the creation of video giveaways on TikTok and set the stage with their innovative content.
The Lid Flip Challenge attracted over 111,000 entrants in the first six days of its launch. Additionally, this challenge was instrumental in increasing TikTok app downloads shortly after its launch. Chipotle’s subsequent Guac Dance Challenge was even more successful, with 250,000 submissions over the six-day period.
Brands can get creative and launch their own challenges with branded hashtags to encourage user engagement and expand their reach. Additionally, participating in other user and brand challenges can also help increase views, shares, and engagement.
The Dalgona whipped coffee challenge was a trending hit during the beginning of the global pandemic. Many users and brands participated in this viral challenge, adding their unique flavor to the content. One of the most recent challenges is the “How it started vs. How it’s going” trend on Instagram.
By participating in existing challenges, brands can jump on trending hashtags and connect with audiences in an authentic and fun way.
Live Actions
Another strategy to connect with customers and drive engagement through social media video marketing is live streaming. Social media content creators can go live on a variety of platforms.
Live videos are effective for a multitude of reasons. This format drives engagement by allowing your audience to interact with a human, sharing questions and feeling heard. Another benefit is that platforms like Facebook and Instagram will send a notification to your followers, telling them that you are going live. This feature will save them from scrolling and capture their attention.
Another benefit of social media live marketing videos is that you can cross-promote and repurpose each video to other content. This way, your business can get a high return on investment on each piece.
