How to do link building?
Posted: Thu Dec 12, 2024 9:32 am
This is a very common topic and perhaps one of the biggest challenges when optimizing a website. Getting quality backlinks requires time, dedication and good argumentation skills. Do you want to know how to build links and improve your authority on relevant topics?
Of course, everyone wants it, right?
Authority is one of the pillars that Google chinese overseas america database has started to use to establish a relationship of trust between the author and the topic he is addressing.
This authority is part of the Quality Raters' Guidelines (QRG) , quality indicators that Google has adopted by combining three different aspects:
E: Expertise ( specialization );
A: Authoritativeness ;
T: Trustworthiness ( trust ).
Within these elements, Google began to identify the author's relationship with the topic addressed, the website's relationship with the topic addressed, the references that the author and website receive from external links on that topic, the website's reputation, among other signs of trust.
For example, I am a journalist and I maintain a website about tourism . When I write a new article about travel destinations, I have a small amount of authority on the topic. However, let's suppose I write about motorsports, an in-depth analysis of the quality of engines, what authority do I have on that topic? Virtually none.
Google EAT began to give more value to those who are authorities on a specific topic, precisely at a time when many people were dealing with sensitive subjects, such as diets and physical activities, in which influencers began to produce content without support and without proof, putting the lives and health of thousands of users at risk.
Authority signals necessarily involve citations of authors and websites on other web pages. However, this cannot be bought, but there are efficient strategies for building links and improving the reputation on a given topic.
What do we do?
With over ten years working in the website optimization market , I can say that I am a small authority on the subject, but the link building process for us here at SEO Corporate is relatively new.
Little by little, we are positioning ourselves in the content marketing market and we work to increase the visibility of brands and generate quality content for the target audience, improving their participation in their respective sectors of activity.
In this process, in addition to finding the keywords that belong to the universe of each persona of each client's business, we also study the link profile of competitors to know the path we can take so that the company becomes seen as an authority in that sector.
This is the point that you must observe very carefully to be successful in your link building work: produce quality content planned for the personas that make sense in your segment of activity .
Discover how to perform a content audit using Data Studio
See tips to increase sales in your online store
There are several strategies for success in link building
There are several strategies for success in link building
Good links are like diamonds
The title of this topic may sound a bit romantic, but Google understands that easy-to-get links are less valuable. That's why you should carefully select the channels you use in your strategy.
Some links can even harm your reputation and lead to a search engine penalty.
But if you still don't really understand what link building is, how can I make you understand the penalties?
You're right, so I'll be more didactic.
There are several tools that you can use together to assign value to a link and then outline a strategy to earn it. I'll show you a basic checklist below:
Does the website in question deal with the topic you want to position yourself on?
✓ Yes, go to the next step;
✓ No, give up on him.
Does the website in question have organic traffic?
✓ Yes, go to the next step;
✓ No, give up on him.
Does the site in question have a quality level of links? (Spam level)
✓ Yes, below ten%, move on to the next step;
✓ No, give up on him.
Does the website in question have any reputation (DA, DR)?
✓ Yes, go to the next step;
✓ No, leave it to use later.
Always consider Portuguese sites in these reviews, as it makes no sense to obtain links from another language and Google will easily notice your attempt at manipulation.
In the link building process, it is important to have more quality than quantity and also to be consistent.
For example, it is more valuable to get two to three quality links per month and be consistent than to get 10 or 20 for about three months and then abandon that strategy.
Choose your links wisely
After making a good selection of channels where you want to approach, another important step is to know which themes and links on your website will be used.
Choose pages that are at the top of Google, have organic traffic and relevant terms. This choice can be very effective if made based on Search Console data.
After all, Google understands it as completely normal for a page that has traffic to receive online citations (link building).
A common mistake I see in many SEO strategies is someone creating a corporate blog and starting a link building strategy without even worrying about generating quality content and the other steps of on-page optimization.
Another very common mistake is investing more time and money in link building than in generating new content for your target audience.
I adopt a strategy here at SEO Corporate that is based on the following structure to place new websites at the top of Google :
One content per week for two months;
Two pieces of content per week during months three and five + 2 new external links per month.
This well-done cycle alone will be enough for your website to surpass the barrier of a thousand monthly hits and become an authority on the subject.
Now larger projects require specific strategies that involve the volume of dedicated hours, but always keeping in mind that SEO is a medium to long-term strategy.
Our most recent project took 18 months to break the 1 million organic hits barrier. That’s why it’s important to carefully evaluate each step of your strategy.
How to do link building?
First, I intended to contextualize the subject so that you could understand the theory and now move on to practice more consciously and confidently about what you want.
Of course, everyone wants it, right?
Authority is one of the pillars that Google chinese overseas america database has started to use to establish a relationship of trust between the author and the topic he is addressing.
This authority is part of the Quality Raters' Guidelines (QRG) , quality indicators that Google has adopted by combining three different aspects:
E: Expertise ( specialization );
A: Authoritativeness ;
T: Trustworthiness ( trust ).
Within these elements, Google began to identify the author's relationship with the topic addressed, the website's relationship with the topic addressed, the references that the author and website receive from external links on that topic, the website's reputation, among other signs of trust.
For example, I am a journalist and I maintain a website about tourism . When I write a new article about travel destinations, I have a small amount of authority on the topic. However, let's suppose I write about motorsports, an in-depth analysis of the quality of engines, what authority do I have on that topic? Virtually none.
Google EAT began to give more value to those who are authorities on a specific topic, precisely at a time when many people were dealing with sensitive subjects, such as diets and physical activities, in which influencers began to produce content without support and without proof, putting the lives and health of thousands of users at risk.
Authority signals necessarily involve citations of authors and websites on other web pages. However, this cannot be bought, but there are efficient strategies for building links and improving the reputation on a given topic.
What do we do?
With over ten years working in the website optimization market , I can say that I am a small authority on the subject, but the link building process for us here at SEO Corporate is relatively new.
Little by little, we are positioning ourselves in the content marketing market and we work to increase the visibility of brands and generate quality content for the target audience, improving their participation in their respective sectors of activity.
In this process, in addition to finding the keywords that belong to the universe of each persona of each client's business, we also study the link profile of competitors to know the path we can take so that the company becomes seen as an authority in that sector.
This is the point that you must observe very carefully to be successful in your link building work: produce quality content planned for the personas that make sense in your segment of activity .
Discover how to perform a content audit using Data Studio
See tips to increase sales in your online store
There are several strategies for success in link building
There are several strategies for success in link building
Good links are like diamonds
The title of this topic may sound a bit romantic, but Google understands that easy-to-get links are less valuable. That's why you should carefully select the channels you use in your strategy.
Some links can even harm your reputation and lead to a search engine penalty.
But if you still don't really understand what link building is, how can I make you understand the penalties?
You're right, so I'll be more didactic.
There are several tools that you can use together to assign value to a link and then outline a strategy to earn it. I'll show you a basic checklist below:
Does the website in question deal with the topic you want to position yourself on?
✓ Yes, go to the next step;
✓ No, give up on him.
Does the website in question have organic traffic?
✓ Yes, go to the next step;
✓ No, give up on him.
Does the site in question have a quality level of links? (Spam level)
✓ Yes, below ten%, move on to the next step;
✓ No, give up on him.
Does the website in question have any reputation (DA, DR)?
✓ Yes, go to the next step;
✓ No, leave it to use later.
Always consider Portuguese sites in these reviews, as it makes no sense to obtain links from another language and Google will easily notice your attempt at manipulation.
In the link building process, it is important to have more quality than quantity and also to be consistent.
For example, it is more valuable to get two to three quality links per month and be consistent than to get 10 or 20 for about three months and then abandon that strategy.
Choose your links wisely
After making a good selection of channels where you want to approach, another important step is to know which themes and links on your website will be used.
Choose pages that are at the top of Google, have organic traffic and relevant terms. This choice can be very effective if made based on Search Console data.
After all, Google understands it as completely normal for a page that has traffic to receive online citations (link building).
A common mistake I see in many SEO strategies is someone creating a corporate blog and starting a link building strategy without even worrying about generating quality content and the other steps of on-page optimization.
Another very common mistake is investing more time and money in link building than in generating new content for your target audience.
I adopt a strategy here at SEO Corporate that is based on the following structure to place new websites at the top of Google :
One content per week for two months;
Two pieces of content per week during months three and five + 2 new external links per month.
This well-done cycle alone will be enough for your website to surpass the barrier of a thousand monthly hits and become an authority on the subject.
Now larger projects require specific strategies that involve the volume of dedicated hours, but always keeping in mind that SEO is a medium to long-term strategy.
Our most recent project took 18 months to break the 1 million organic hits barrier. That’s why it’s important to carefully evaluate each step of your strategy.
How to do link building?
First, I intended to contextualize the subject so that you could understand the theory and now move on to practice more consciously and confidently about what you want.