Email Deliverability
The ideal is to make a change and send a new test, to check only one factor at a time and detect where the specific problem is in order to avoid it in the future. If we make several changes and solve it, we will not know which of them is the key factor:
– HTML validation . Check the HTML in a validation tool yemen email list such as the W3C and correct any error.
– Subject . Check that everything is in lowercase, eliminate excess exclamation points or symbols and avoid forbidden words with synonyms and alternative phrases.
– Text/image ratio . The text/image ratio may be too low, so we should layout our texts as such whenever possible. That is, although it is easier for layout, we should avoid using text as an image.
If the email still presents deliverability problems (always assuming that we are sending with a sender with an already built reputation), we recommend “breaking up” the content to try to locate the source of the problem. We will send the pieces and if any version is correctly entered we will review the rest and reconstruct the message.
Sometimes the problem only occurs with specific accounts and we should not worry about global deliverability being compromised. To make more reliable checks we have tools such as Mail Monitor . We can also create several test addresses in the main email clients to check that they are delivered correctly in all of them.
Have you ever encountered this situation? How have you responded? Do you know of other tools such as Mail Monitor that help us check and manage deliverability.
