Discover the power of Email Marketing, the essential tool for marketing and communication managers! It is highly effective, personal and allows you to zimbabwe business email list connect directly with your audience. In addition, it is an economical option compared to the high costs of Pay-Per-Click on social networks and searches. Take advantage of this powerful strategy to boost your business and achieve success in a profitable way.
Why is email marketing so important now?
PPCis losing more and more weight every day, customer acquisition costs (CAC) are multiplying by three and by four . There is a lot of competition, prices are high, you lose much more money per sale by attracting new customers.
When it comes to SEO , around 40% of the results page consists of paid ads, and they are becoming more and more aesthetically similar to organic results. With every second that passes, the opportunities to capture traffic from organic searches decrease.
Before we focused mainly on selling ( performance ), but now we dedicate our time to building audiences with a more secure long-term focus on performance .
Marketing managers are shifting their investment towards inbound strategies and there is no more effective way to reach your followers than email marketing. It has become one of the most efficient methods to improve customer loyalty and, as a result, increase sales.
Does Email Marketing Really Work?
Many people think that email marketing is an outdated and obsolete technology. Even tools like Slack were created with the intention of replacing email marketing, but it seems that no one succeeds. In fact, it has proven to be a highly effective medium due to its absence of noise and distraction present in social networks, as well as being a low-cost option.
Email has a wide reach, it is personal and it reaches you directly (you don't have to search for it), since you are interested and have subscribed. It is a direct medium. Its use is increasingly valued, for example, banks now send transactions, receipts and vouchers via email .
Email marketing achieves significant results; the click-through rate for campaigns is around 18% on average, while on Twitter it is only 0.5%. In addition, its ROI is approximately 3800%, which guarantees effective communications and cost savings.
Why should marketing and communications agencies sell email marketing?
It is the ideal ally to complement your digital marketing services and guarantee recurring income month after month.
You'll benefit your agency while delivering exceptional results to your clients, motivating them to continue working with you in the future.
Having a digital marketing agency that also offers an email marketing platform like Teenvio is essential to enhance your strategies and achieve sustainable success.
Can I offer email marketing as a service, with my own branding?
You can have your own email marketing platform and offer this service to your clients, which will allow you to set your own prices for creating strategies, generating content and sending campaigns; all under a personalized platform with your corporate identity. Boost your business and make a difference with this incredible opportunity!
For this reason, the email marketing agency, teenvio , has created an exclusive email marketing product for marketing and communication agencies , which allows you to do this and much more. They are also a Spanish platform, which means you will have direct access at all times to account managers and technicians, so you won't have any problems.
