Selfies. A way to position your company within social networks
Posted: Thu Dec 12, 2024 6:57 am
Selfie –from the English self : of oneself– is a term commonly used to refer to the act of taking a self-portrait –photograph–, with the purpose of sharing it through a social network. A fairly popular custom among the millennial community through current devices for capturing images.
Some consider this habit to be a modern way of sharing the moment with all your contacts ; others consider it to be an absurd way of feeding the ego. The reality is that it is only part of the ways in which the different social networks are used today . Therefore, if you want to position yourself within them, a selfie may well turn out to be an efficient way of reaching a new generation of consumers.
selfie2
But be very careful: remember that if you do not want to receive counterproductive results, sanity and creativity must always be your best allies when using these modern forms of advertising.
Self Promotion
Generally, it is not advisable to use this type of photography within a marketing strategy. Beyond generating an identity for your company, it can be misunderstood as a desperate way to attract attention.
But this doesn't have to discourage you from using this method. Depending on what your business is , it will be easier to find a way to use a selfie as a means of promotion:
Artists . As a musician, or any other professional in the arts, you will have a certain community of fans eager to know about you. Surely a selfie showing what happens “behind the scenes” is a creative way to reach your fan club.
Public figures . Just like artists, they are followed by hundreds of people because their work is done by and for them. This is when taking a photo in an environment other than the one people are used to seeing them in can be a very effective way to connect with their audience.
Authors . When you make a post, it is common for people to recognize the author's name before the author's photo. The product to be sold in this case is usually the author's name; their name is their brand. In this way, promoting themselves through their readers becomes a very productive strategy.
Obama
What is common in these cases is that the main object of interest is themselves ; they – or their names – are the product. So we could easily assume that any product can be promoted as such, as long as an identity is generated for it.
Product promotion
Generating identity should be the objective of any oman whatsapp number data company with its brand. In this way, the consumer becomes interested in buying something that they identify with or associate with a certain feeling – what consumer doesn’t like to feel confident about their purchase?
By generating identity through a selfie of your products, in addition to getting closer to the consumer , you will also achieve:
Show the human side of your brand
Demonstrate social approval of your products
Sharing a good time
These objectives can be achieved in different ways, such as:
Contests . A selfie contest will encourage your consumers to upload photos of themselves using your product. Just make sure you keep an eye on the contest, follow up on posts, and above all, ensure an attractive prize for the winner.
Experience . You don't necessarily have to run a contest to generate interest in your consumers. You can motivate them in some way to share their experience using your products/services; a “before and after” can be a simple but effective way. A tip within social networks is to make use of the hashtag to encourage the virality of these publications.
Human interest . By including fun photos of your team, you will be exposing the human side of your company. This can undoubtedly generate empathy in more than one user.
Some consider this habit to be a modern way of sharing the moment with all your contacts ; others consider it to be an absurd way of feeding the ego. The reality is that it is only part of the ways in which the different social networks are used today . Therefore, if you want to position yourself within them, a selfie may well turn out to be an efficient way of reaching a new generation of consumers.
selfie2
But be very careful: remember that if you do not want to receive counterproductive results, sanity and creativity must always be your best allies when using these modern forms of advertising.
Self Promotion
Generally, it is not advisable to use this type of photography within a marketing strategy. Beyond generating an identity for your company, it can be misunderstood as a desperate way to attract attention.
But this doesn't have to discourage you from using this method. Depending on what your business is , it will be easier to find a way to use a selfie as a means of promotion:
Artists . As a musician, or any other professional in the arts, you will have a certain community of fans eager to know about you. Surely a selfie showing what happens “behind the scenes” is a creative way to reach your fan club.
Public figures . Just like artists, they are followed by hundreds of people because their work is done by and for them. This is when taking a photo in an environment other than the one people are used to seeing them in can be a very effective way to connect with their audience.
Authors . When you make a post, it is common for people to recognize the author's name before the author's photo. The product to be sold in this case is usually the author's name; their name is their brand. In this way, promoting themselves through their readers becomes a very productive strategy.
Obama
What is common in these cases is that the main object of interest is themselves ; they – or their names – are the product. So we could easily assume that any product can be promoted as such, as long as an identity is generated for it.
Product promotion
Generating identity should be the objective of any oman whatsapp number data company with its brand. In this way, the consumer becomes interested in buying something that they identify with or associate with a certain feeling – what consumer doesn’t like to feel confident about their purchase?
By generating identity through a selfie of your products, in addition to getting closer to the consumer , you will also achieve:
Show the human side of your brand
Demonstrate social approval of your products
Sharing a good time
These objectives can be achieved in different ways, such as:
Contests . A selfie contest will encourage your consumers to upload photos of themselves using your product. Just make sure you keep an eye on the contest, follow up on posts, and above all, ensure an attractive prize for the winner.
Experience . You don't necessarily have to run a contest to generate interest in your consumers. You can motivate them in some way to share their experience using your products/services; a “before and after” can be a simple but effective way. A tip within social networks is to make use of the hashtag to encourage the virality of these publications.
Human interest . By including fun photos of your team, you will be exposing the human side of your company. This can undoubtedly generate empathy in more than one user.