TikTok: The Social Network That Is Triumphing With Videos
Posted: Thu Dec 12, 2024 6:44 am
Extra, Extra! TikTok reached 1 billion users in less time than Facebook.
Yes, you read that right. TikTok is making a difference by becoming the first app to reach 1 billion users in less than 5 years, while Facebook, the “king” of social media, needed around 10 years to reach this figure.
Watch out, Mark Zuckerberg! TikTok is here to stay!
If you've been living in the clouds during quarantine and still don't know what TikTok is, in this article we'll tell you what this social network is about, why it's so popular among people, and how you can take advantage of it to promote your brand.
What is TikTok about?
TikTok , or Douyin which means "vibrant sound" in Chinese, is a social list of telegram users in malaysia network focused on creating short videos that can last from 15 to 60 seconds.
If you have a Facebook or Instagram account, you've probably seen videos recorded in vertical format with a watermark that says TikTok; well, these stories are created within the TikTok platform.
Through this platform, users can record, edit and share videos with a wide variety of effects, filters, transitions and augmented reality elements.
This app has managed to exploit the lip-sync feature, which allows people to move their lips in time with a song, joke, dialogue, comment, or any type of audio.
Some other trends have joined this dubbing fashion, such as: challenges, dance choreographies, imitations and duets between users.
Why is it so popular among people?
TikTok's popularity among people is mainly due to the video format it uses. Video is the preferred content for internet users as it is able to convey emotions, arouse curiosity and create an impact.
Remember that the brain tends to prefer what is easy, simple, immediate and requires the least energy consumption. TikTok has been able to capitalize on these preferences by offering content in a short, easy-to-consume video format, which has contributed to its wide acceptance and success among users of all ages.
Younger Tiktoker
In fact, 1 minute of video communicates the equivalent of what 1.8 million words would say.
In addition, video is a form of entertainment that allows users to connect and interact in a more direct and fun way.
How to use TikTok to promote your brand?
Video itself is an excellent communication format; in fact, according to a study conducted by HubSpot, 81% of brands use video to connect with their consumers and have shown that this content format is very efficient in 90% of cases when it comes to making purchasing decisions.
Video marketing isn’t a new strategy, but there are now more spaces where you can take advantage of this strategy, and TikTok is one of the newest channels that can help you boost your brand through video.
Although TikTok started out attracting a very young segment of the population (13-18 years old), older users have gradually become integrated, so you shouldn't rule out this platform as part of your tools to communicate your brand.
Below you will find an overview of 4 ways to make the most of TikTok and therefore grow your business.
1. Create a profile for your brand
Start by creating a profile on TikTok – you can sign up as a user or as a brand. You'll need an email address, set a password, username, and profile picture.
In this space, you can create and publish content organically, based on your audience profile and following the musical trends that emerge on TikTok. To discover what these trends are, simply go to "Home" and select "For You" at the top of your screen.
You can participate in trends, use the most popular music or audio to record stages of your manufacturing, packaging, distribution process or show your products and services accompanied by a musical background.
Yes, you read that right. TikTok is making a difference by becoming the first app to reach 1 billion users in less than 5 years, while Facebook, the “king” of social media, needed around 10 years to reach this figure.
Watch out, Mark Zuckerberg! TikTok is here to stay!
If you've been living in the clouds during quarantine and still don't know what TikTok is, in this article we'll tell you what this social network is about, why it's so popular among people, and how you can take advantage of it to promote your brand.
What is TikTok about?
TikTok , or Douyin which means "vibrant sound" in Chinese, is a social list of telegram users in malaysia network focused on creating short videos that can last from 15 to 60 seconds.
If you have a Facebook or Instagram account, you've probably seen videos recorded in vertical format with a watermark that says TikTok; well, these stories are created within the TikTok platform.
Through this platform, users can record, edit and share videos with a wide variety of effects, filters, transitions and augmented reality elements.
This app has managed to exploit the lip-sync feature, which allows people to move their lips in time with a song, joke, dialogue, comment, or any type of audio.
Some other trends have joined this dubbing fashion, such as: challenges, dance choreographies, imitations and duets between users.
Why is it so popular among people?
TikTok's popularity among people is mainly due to the video format it uses. Video is the preferred content for internet users as it is able to convey emotions, arouse curiosity and create an impact.
Remember that the brain tends to prefer what is easy, simple, immediate and requires the least energy consumption. TikTok has been able to capitalize on these preferences by offering content in a short, easy-to-consume video format, which has contributed to its wide acceptance and success among users of all ages.
Younger Tiktoker
In fact, 1 minute of video communicates the equivalent of what 1.8 million words would say.
In addition, video is a form of entertainment that allows users to connect and interact in a more direct and fun way.
How to use TikTok to promote your brand?
Video itself is an excellent communication format; in fact, according to a study conducted by HubSpot, 81% of brands use video to connect with their consumers and have shown that this content format is very efficient in 90% of cases when it comes to making purchasing decisions.
Video marketing isn’t a new strategy, but there are now more spaces where you can take advantage of this strategy, and TikTok is one of the newest channels that can help you boost your brand through video.
Although TikTok started out attracting a very young segment of the population (13-18 years old), older users have gradually become integrated, so you shouldn't rule out this platform as part of your tools to communicate your brand.
Below you will find an overview of 4 ways to make the most of TikTok and therefore grow your business.
1. Create a profile for your brand
Start by creating a profile on TikTok – you can sign up as a user or as a brand. You'll need an email address, set a password, username, and profile picture.
In this space, you can create and publish content organically, based on your audience profile and following the musical trends that emerge on TikTok. To discover what these trends are, simply go to "Home" and select "For You" at the top of your screen.
You can participate in trends, use the most popular music or audio to record stages of your manufacturing, packaging, distribution process or show your products and services accompanied by a musical background.