Think outside the inbox: , but it's not the only one. Consider other formats like video cambodia email list 195181 contact leads and interactive content to help your brand stand out. Ask for referrals: Already paying customers make great referrals with high conversion rates that lead to lasting partnerships.5 Innovative lead generation ideas for B2B Need more help coming up with creative lead generation ideas? Here are a few examples to get those marketing tactics flowing. 1. Give direct mail a try In 2020, more than 306 million emails were sent and received every day.
That makes it hard to stand out. Don't forget about the other inbox—the mailbox. According to the USPS, they handle just 167 million pieces of first-class mail a day, around half of email. Direct mail is unexpected and unique, making it our favorite creative lead generation idea. Here's an example from Hero Conf, a PPC conference: Creative lead gen direct mailWhile this strategy is more lead nurturing than generation (they had to get addresses to send this mail out), it works well for a yearly conference that needs to generate new leads every year.They likely gather addresses from attendees and use them to follow-up and generate interest the next year.
