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Producing relevant content is very important for your company's marketing strategy and allows you to educate and engage with your target audience.
However, the use of premium shareholder database package content such as ebooks, whitepapers, webinars, infographics, podcasts and others are materials that create much more value for your company and have several advantages when they are disseminated through landing pages or pillar pages, and the possibility of downloading them or accessing them with forms that allow you to capture leads is given. In fact, this is the basis of a successful inbound marketing strategy .
So that you can learn more about the importance of this premium content - which is part of marketing trends - we share some benefits of using this type of content in your strategy:
1. You can know where the lead comes from
First of all, using premium material for your Inbound Marketing strategy allows you to know where a certain lead comes from. This means that by using a landing page with a form, your company can know which landing page that contact comes from and thus know what topics and what the interest of this person is, depending on the level they are at within the buyer's journey. In addition to this, you can know from which platform this lead accessed that content, which allows you to know how this person consumes content.
inbound marketing what is it
2. Know your lead
Another advantage of premium content is that it collects information about the lead's needs so that you can get to know them better. Through the form used to download or access this type of content, we can gradually learn more information and, through it, optimize the marketing strategy and actions that will be carried out to capture qualified leads. This way, we can find out their position, profile, the company they work for, or other information that we consider necessary and that can be used to find out if that lead is qualified and can be converted into a SQL (Sales Qualified Lead).
Know-your-customer
3. Increase the reach of your content and increase visits to your website
Producing and distributing content through your company's various digital channels allows you to increase the reach of these materials and thus reach more people interested in your product or service. Being premium content, it contains much more relevant information that has been planned to educate and create value for these leads. For this same reason, people are more likely to share and distribute it with their environment, which allows the reach of this content to be greater and also increases visits to your website.
Scope-Strategy
4. You can nurture your contact base
Another advantage that premium content offers is that it nurtures your existing contact base. With each campaign your company carries out, your email contact base increases if you have collected this data through forms. So, in addition to distributing your content through social networks, you can take advantage of sending relevant content to your contacts via email. Of course, this delivery must be segmented according to the interest and profile of your leads with the information you collected on the specific landing page.
Nutrition-contacts
5. Measure the interest and performance of this content
Finally, your company's marketing actions must be measured through KPIs that allow you to evaluate the performance of your actions. For this reason, if you are able to measure the interest and performance of your premium content, you can identify which content and format is performing best; and if not, you can evaluate what actions to take to reverse or improve this performance.
At Impulse, we unlock your brand's potential by creating strategic, expert-crafted content so you can attract, nurture, and retain the right customers. We invite you to learn more about our Content Marketing service.
