How to choose marketing automation software that suits your needs
Posted: Thu Dec 12, 2024 5:17 am
If you are looking for marketing automation software, this comparison infographic will help you decide.
Table of contents
How to choose marketing automation software that suits your needs.png
The success of your digital marketing job seekers database package strategy and, above all, your inbound marketing strategy will depend on your ability to deliver accurate content to your prospects, automate your most complex and intricate processes, and analyze performance data in real time.
In order to achieve this, you need to invest in marketing automation software. But with so many options available, how do you choose the right platform for your organization? This comparison infographic can help you get a better idea of the functionality and benefits of the four best marketing automation programs.
HubSpot
HubSpot's vision is to provide a powerful, ready-to-use marketing app, combined with tips and recommendations for businesses of all sizes. The goal is to make businesses more attractive so they are found by more prospects, convert a higher percentage of them into customers, and analyze the results to understand what actions work with their target audience.
SalesForce Pardot
Pardot, from salesforce.com, offers a marketing automation application that enables marketing and sales departments to create, launch, and run online marketing campaigns to increase revenue and maximize efficiency.
Eloqua
Eloqua is a SaaS-based company that is part of the Oracle Marketing Cloud and is designed to help companies improve the way they sell, support and serve their customers.
Marketo
Marketo is a fully customizable platform built by marketers for marketers. It combines everything you need to run demand generation campaigns and generate quality sales leads. It includes email marketing, lead nurturing, and lead scoring, along with analytics that measure ROI and predict campaign impact on revenue.
Business sizes
HubSpot
Small Business
Medium-sized companies
Big companies
SalesForce Pardot
Medium-sized companies
Big companies
Eloqua
Big companies
Marketo
Small Business
Medium-sized companies
Big companies
Prices per month
HubSpot
Starting at $50
SalesForce Pardot
Starting at $1000
Eloqua
Starting at $2000
Marketo
Starting at $1195
inbound marketing what is it
Pros
HubSpot
Easy integration with Google Analytics, AdWords and other analytics software.
ROI analysis aligns sales and marketing departments, enabling smarter investments.
It includes many tools for the top-of-the-funnel and strategies with strong tactics for the middle-of-the-funnel.
It offers a WYSIWYG design interface for blog and email and 16 pre-designed templates
Workflow management, with time slot functions and auto-responders for email marketing.
Easy-to-use SEO, CMS and social media tools.
It offers an excellent 17-point package for large companies, providing an advanced system for marketing teams in these types of organizations.
Includes CRM software, which simplifies contact management between sales and marketing departments.
SalesForce Pardot
It offers good integration with Google Analytics and AdWords.
It has the ability to integrate with larger CRMs, including salesforce.com.
Lead searches and traffic conditions can be synchronized on the lead page and true ROI can be effectively computed through up-to-date click-through rates and keyword costs.
It offers a variety of middle-of-the-funnel capabilities, such as lead management, with some top-of-the-funnel functionality.
It offers a WYSIWYG email design interface and 36 pre-made template layouts.
Eloqua
Robust email platform with a variety of standard and customizable templates.
Creating the landing page with a drag-and-drop design, pre-designed templates, customization of forms, and personalized greetings to visitors for greater impact.
It offers the possibility of integration with salesforce.com, Microsoft Dynamics CRM and Oracle/Siebel CRM.
Its social media capabilities allow the transfer of social media content to landing pages
Built-in customizable reporting and analysis tools for measuring lead quality.
Marketo
Allows you to create quality designed emails without needing HTML skills
Landing pages can be created with a variety of templates, and features for data collection, and A/B testing.
CRM offers the possibility of integration with salesforce.com and Microsoft Dynamics, which allows data to be coordinated between sales and marketing departments.
You can assign scores to leads based on countless criteria standards.
Provides performance reports on email campaigns, landing pages, web activity and revenue models.
Cons
HubSpot
It offers few customization options for advanced developers.
The pricing structure is based on certain parameters that should be discussed with a HubSpot Partner Agency.
SalesForce Pardot
Does not allow automation of event handling
Facility management, attendance limits, RSVPs, wait lists, and schedules require third-party assistance.
It only offers basic lead nurturing and a limited source of leads, making it difficult to follow up on duplicate leads.
Limited or almost no SEO functionality.
Eloqua
Very expensive for small businesses.
It requires a lot of technical resources to work well.
It is powerful, but at the same time very complex and frustrating to use.
Some applications still rely on old, outdated methodologies.
Marketo
Very expensive and with very little room for flexibility.
Complicated integrations that will require technical assistance to function at their best.
Customer service rating is very low, with few directions to “help articles” that are not really very helpful. Third-party expertise is often required.
Table of contents
How to choose marketing automation software that suits your needs.png
The success of your digital marketing job seekers database package strategy and, above all, your inbound marketing strategy will depend on your ability to deliver accurate content to your prospects, automate your most complex and intricate processes, and analyze performance data in real time.
In order to achieve this, you need to invest in marketing automation software. But with so many options available, how do you choose the right platform for your organization? This comparison infographic can help you get a better idea of the functionality and benefits of the four best marketing automation programs.
HubSpot
HubSpot's vision is to provide a powerful, ready-to-use marketing app, combined with tips and recommendations for businesses of all sizes. The goal is to make businesses more attractive so they are found by more prospects, convert a higher percentage of them into customers, and analyze the results to understand what actions work with their target audience.
SalesForce Pardot
Pardot, from salesforce.com, offers a marketing automation application that enables marketing and sales departments to create, launch, and run online marketing campaigns to increase revenue and maximize efficiency.
Eloqua
Eloqua is a SaaS-based company that is part of the Oracle Marketing Cloud and is designed to help companies improve the way they sell, support and serve their customers.
Marketo
Marketo is a fully customizable platform built by marketers for marketers. It combines everything you need to run demand generation campaigns and generate quality sales leads. It includes email marketing, lead nurturing, and lead scoring, along with analytics that measure ROI and predict campaign impact on revenue.
Business sizes
HubSpot
Small Business
Medium-sized companies
Big companies
SalesForce Pardot
Medium-sized companies
Big companies
Eloqua
Big companies
Marketo
Small Business
Medium-sized companies
Big companies
Prices per month
HubSpot
Starting at $50
SalesForce Pardot
Starting at $1000
Eloqua
Starting at $2000
Marketo
Starting at $1195
inbound marketing what is it
Pros
HubSpot
Easy integration with Google Analytics, AdWords and other analytics software.
ROI analysis aligns sales and marketing departments, enabling smarter investments.
It includes many tools for the top-of-the-funnel and strategies with strong tactics for the middle-of-the-funnel.
It offers a WYSIWYG design interface for blog and email and 16 pre-designed templates
Workflow management, with time slot functions and auto-responders for email marketing.
Easy-to-use SEO, CMS and social media tools.
It offers an excellent 17-point package for large companies, providing an advanced system for marketing teams in these types of organizations.
Includes CRM software, which simplifies contact management between sales and marketing departments.
SalesForce Pardot
It offers good integration with Google Analytics and AdWords.
It has the ability to integrate with larger CRMs, including salesforce.com.
Lead searches and traffic conditions can be synchronized on the lead page and true ROI can be effectively computed through up-to-date click-through rates and keyword costs.
It offers a variety of middle-of-the-funnel capabilities, such as lead management, with some top-of-the-funnel functionality.
It offers a WYSIWYG email design interface and 36 pre-made template layouts.
Eloqua
Robust email platform with a variety of standard and customizable templates.
Creating the landing page with a drag-and-drop design, pre-designed templates, customization of forms, and personalized greetings to visitors for greater impact.
It offers the possibility of integration with salesforce.com, Microsoft Dynamics CRM and Oracle/Siebel CRM.
Its social media capabilities allow the transfer of social media content to landing pages
Built-in customizable reporting and analysis tools for measuring lead quality.
Marketo
Allows you to create quality designed emails without needing HTML skills
Landing pages can be created with a variety of templates, and features for data collection, and A/B testing.
CRM offers the possibility of integration with salesforce.com and Microsoft Dynamics, which allows data to be coordinated between sales and marketing departments.
You can assign scores to leads based on countless criteria standards.
Provides performance reports on email campaigns, landing pages, web activity and revenue models.
Cons
HubSpot
It offers few customization options for advanced developers.
The pricing structure is based on certain parameters that should be discussed with a HubSpot Partner Agency.
SalesForce Pardot
Does not allow automation of event handling
Facility management, attendance limits, RSVPs, wait lists, and schedules require third-party assistance.
It only offers basic lead nurturing and a limited source of leads, making it difficult to follow up on duplicate leads.
Limited or almost no SEO functionality.
Eloqua
Very expensive for small businesses.
It requires a lot of technical resources to work well.
It is powerful, but at the same time very complex and frustrating to use.
Some applications still rely on old, outdated methodologies.
Marketo
Very expensive and with very little room for flexibility.
Complicated integrations that will require technical assistance to function at their best.
Customer service rating is very low, with few directions to “help articles” that are not really very helpful. Third-party expertise is often required.