Find out why growth marketing specialists are the modern marketing managers
Posted: Thu Dec 12, 2024 3:24 am
Find out here what the role of Growth Marketing specialists is and why they are so important in an organization. We tell you everything you need to know.
Table of contents
The term Growth Marketing has bc data india package become more prevalent in recent years, and it has many marketers rolling their eyes and recruiters desperately looking to hire the specialist who will help them grow. Learn what exactly growth marketing means and why you should hire a specialist.
Imagine having a specialist on your team who is capable of analyzing every element of your inbound marketing strategy (from media buying to creative execution). A person who is also capable of implementing quick data-driven adjustments such as reducing ad frequency and increasing creative variation , to win new customers and keep the ones you already have.
This is what growth marketing specialists can do. Surely you think it would be a great idea to hire one to improve your strategy and the overall performance of your company, right? Well, you are not alone: the interest in growth marketing specialists has been increasing since 2011 according to Google Trends.
growth marketing team
What exactly is Growth Marketing?
As you might have guessed, it focuses on growth, and more specifically, growing what a business considers to be the key metrics in its funnel. Whether it relates to click-through rate, number of monthly active users , or revenue , growth marketers don’t limit themselves to just the metrics at the first stage of the funnel .
In fact, for Michael Griffith, a specialist with over 10 years of experience in consumer technology and e-commerce, generating revenue is one of the most important tasks of this job: “The main role of a Growth Marketing specialist is to identify marketing channels, solutions and ideas that will efficiently attract new customers to the brand and increase revenue.”
However, growth marketing focuses more on the process than the end results. A good marketer thinks big and tests small, so they can visualize everything as a marketing funnel. Keep in mind that they also do constant, cheap, iterative testing to make sure their ideas work.
This is the power of Growth Marketing! It is an approach that allows you to confidently invest in a new channel. You just have to test it first.
marketing metrics
What is a Growth Marketing Specialist?
Similar to marketing managers of the past, these people know everything there is to know about paid search, paid social, CRO (conversion optimization) , user experience , sales copywriting, email marketing , content marketing , SEO , marketing automation , lead nurturing , data analytics , and CRM . They’re more focused on strategy than execution, so you’ll likely need someone more specialized to 10x the plans a growth marketing specialist puts in place.
We can say then that a growth marketer is someone who performs constant, iterative testing across the entire flywheel and uses the results to develop data-driven strategy updates that improve key performance metrics. You can think of them as a modernized marketing manager.
Flywheel
In addition, they have in-depth knowledge on a wide variety of topics. This is quite useful for the entire organization, as they mainly focus on acquisition marketing and conversion rate optimization.
growth marketer
What are the qualities of a growth marketer?
What makes modern marketing managers so special is the combination of their analytical skills and strategic thinking. Griffith says that “growth marketers must have the ability to analyze and take immediate action on metrics from any channel at any point in the funnel.”
However, we cannot forget that, like all professionals, they are also human and therefore have strengths and weaknesses when it comes to their field of specialization:
Strengths
Conversion rate optimization across all channels.
Decrease in customer acquisition cost.
They see the bigger picture and delegate duties as needed.
Planning and optimizing paid ads.
Weaknesses
Brand and audience development.
Graphic design.
Drafting.
Technical SEO.
Content marketing.
In addition to enhancing your strengths and working on your weaknesses, to become a successful Growth Marketing specialist it is also important to work on the following qualities :
Strong opinions about creativity: Although they are not very skilled with writing or design, they are able to identify strong creative elements just by looking at them.
Data-driven: They understand performance data and know the right metrics to consider in any situation.
Open to trying any channel: They think of the sales funnel as a whole, rather than focusing on certain stages. They are more open to trying new channels!
Customer-focused: Because they are responsible for managing the sales funnel as a whole, for them the customer must always come first in all strategies.
Innovators: Marketing strategies are often more successful when they are ahead of trends and they know it!
Simply put, Growth Marketing specialists have become the new marketing managers, offering a whole new landscape of growth strategies and possibilities . If you want to stay ahead of the game, you should consider hiring one or upskilling your current manager.
Do you want to find the best growth, e-commerce, content and data ideas to take your business to the next level? We invite you to participate in our next Growth Talk and learn much more about this and other industries that don't stop. Reserve your spot today, totally free!.
Table of contents
The term Growth Marketing has bc data india package become more prevalent in recent years, and it has many marketers rolling their eyes and recruiters desperately looking to hire the specialist who will help them grow. Learn what exactly growth marketing means and why you should hire a specialist.
Imagine having a specialist on your team who is capable of analyzing every element of your inbound marketing strategy (from media buying to creative execution). A person who is also capable of implementing quick data-driven adjustments such as reducing ad frequency and increasing creative variation , to win new customers and keep the ones you already have.
This is what growth marketing specialists can do. Surely you think it would be a great idea to hire one to improve your strategy and the overall performance of your company, right? Well, you are not alone: the interest in growth marketing specialists has been increasing since 2011 according to Google Trends.
growth marketing team
What exactly is Growth Marketing?
As you might have guessed, it focuses on growth, and more specifically, growing what a business considers to be the key metrics in its funnel. Whether it relates to click-through rate, number of monthly active users , or revenue , growth marketers don’t limit themselves to just the metrics at the first stage of the funnel .
In fact, for Michael Griffith, a specialist with over 10 years of experience in consumer technology and e-commerce, generating revenue is one of the most important tasks of this job: “The main role of a Growth Marketing specialist is to identify marketing channels, solutions and ideas that will efficiently attract new customers to the brand and increase revenue.”
However, growth marketing focuses more on the process than the end results. A good marketer thinks big and tests small, so they can visualize everything as a marketing funnel. Keep in mind that they also do constant, cheap, iterative testing to make sure their ideas work.
This is the power of Growth Marketing! It is an approach that allows you to confidently invest in a new channel. You just have to test it first.
marketing metrics
What is a Growth Marketing Specialist?
Similar to marketing managers of the past, these people know everything there is to know about paid search, paid social, CRO (conversion optimization) , user experience , sales copywriting, email marketing , content marketing , SEO , marketing automation , lead nurturing , data analytics , and CRM . They’re more focused on strategy than execution, so you’ll likely need someone more specialized to 10x the plans a growth marketing specialist puts in place.
We can say then that a growth marketer is someone who performs constant, iterative testing across the entire flywheel and uses the results to develop data-driven strategy updates that improve key performance metrics. You can think of them as a modernized marketing manager.
Flywheel
In addition, they have in-depth knowledge on a wide variety of topics. This is quite useful for the entire organization, as they mainly focus on acquisition marketing and conversion rate optimization.
growth marketer
What are the qualities of a growth marketer?
What makes modern marketing managers so special is the combination of their analytical skills and strategic thinking. Griffith says that “growth marketers must have the ability to analyze and take immediate action on metrics from any channel at any point in the funnel.”
However, we cannot forget that, like all professionals, they are also human and therefore have strengths and weaknesses when it comes to their field of specialization:
Strengths
Conversion rate optimization across all channels.
Decrease in customer acquisition cost.
They see the bigger picture and delegate duties as needed.
Planning and optimizing paid ads.
Weaknesses
Brand and audience development.
Graphic design.
Drafting.
Technical SEO.
Content marketing.
In addition to enhancing your strengths and working on your weaknesses, to become a successful Growth Marketing specialist it is also important to work on the following qualities :
Strong opinions about creativity: Although they are not very skilled with writing or design, they are able to identify strong creative elements just by looking at them.
Data-driven: They understand performance data and know the right metrics to consider in any situation.
Open to trying any channel: They think of the sales funnel as a whole, rather than focusing on certain stages. They are more open to trying new channels!
Customer-focused: Because they are responsible for managing the sales funnel as a whole, for them the customer must always come first in all strategies.
Innovators: Marketing strategies are often more successful when they are ahead of trends and they know it!
Simply put, Growth Marketing specialists have become the new marketing managers, offering a whole new landscape of growth strategies and possibilities . If you want to stay ahead of the game, you should consider hiring one or upskilling your current manager.
Do you want to find the best growth, e-commerce, content and data ideas to take your business to the next level? We invite you to participate in our next Growth Talk and learn much more about this and other industries that don't stop. Reserve your spot today, totally free!.