Exclusivity and urgency work in marketing, but always keep it positive.
Posted: Wed Dec 11, 2024 10:29 am
So how can I apply all this?
In your posts you should share things that make you feel good, that you find funny. It's great if what you share is related to your business, but it doesn't always have to be that way.
Just because you run a business doesn't mean you have to be boring on social media. It's okay to use emojis or make jokes.
3# Don't be afraid of 'missing out' (FOMO)
We are more likely to engage with posts on our newsfeed that provoke a strong emotional reaction. This includes both negative emotions (anger and fear) and positive ones (such as amusement).
FOMO is now a well-established psychological phenomenon vietnam whatsapp number data 5 million in the realm of social media. We see photos of our friends having fun without us and worry that we weren’t included; we compulsively check social media because we’re afraid of missing out on information, whether it’s this weekend’s big party or a birth announcement or whatever. That’s FOMO.
But while inducing negative emotions increases engagement on social media, be wary of trying to use FOMO (or negative emotions in general) to convince someone to buy your product or service.
As a business owner, social media engagement is a means to an end, not an end in itself. Ultimately, you want your target audience (potential customers) to have positive emotional associations with your business or brand, so you can build a relationship.
Second, a recent study found that while FOMO is sometimes an effective strategy to convince someone to buy a product, these customers are less likely to share their experience and recommend the business again.
That said, FOMO can be applied under the banner of an old marketing trick: the limited-time offer.
In your posts you should share things that make you feel good, that you find funny. It's great if what you share is related to your business, but it doesn't always have to be that way.
Just because you run a business doesn't mean you have to be boring on social media. It's okay to use emojis or make jokes.
3# Don't be afraid of 'missing out' (FOMO)
We are more likely to engage with posts on our newsfeed that provoke a strong emotional reaction. This includes both negative emotions (anger and fear) and positive ones (such as amusement).
FOMO is now a well-established psychological phenomenon vietnam whatsapp number data 5 million in the realm of social media. We see photos of our friends having fun without us and worry that we weren’t included; we compulsively check social media because we’re afraid of missing out on information, whether it’s this weekend’s big party or a birth announcement or whatever. That’s FOMO.
But while inducing negative emotions increases engagement on social media, be wary of trying to use FOMO (or negative emotions in general) to convince someone to buy your product or service.
As a business owner, social media engagement is a means to an end, not an end in itself. Ultimately, you want your target audience (potential customers) to have positive emotional associations with your business or brand, so you can build a relationship.
Second, a recent study found that while FOMO is sometimes an effective strategy to convince someone to buy a product, these customers are less likely to share their experience and recommend the business again.
That said, FOMO can be applied under the banner of an old marketing trick: the limited-time offer.