Questions: Do We Need This? Why?for
Posted: Wed Dec 11, 2024 10:11 am
I Can’t Find It Now, So Maybe I Imagined It.but Even If That Isn’t True, It Feels True.my Experience With Two Content Teams Over The Last Month Shows Why This Happens.one Team Uses A Sophisticated Tech Stack With A Modern Content Management System, A Digital Asset Management System, And Even Ai-driven Writing Assistants. The Other Relies On A Patchwork Of Shared Cloud Storage, Html Snippets In Excel Spreadsheets, And Ancient Collaboration Systems.the Teams Produce The Same Amount Of Content – They’re Getting The Job Done.
But Neither Team Feels Like The Technology They Have Serves Them Well.as macedonia phone number resource A Result, They’re Both Vulnerable To The Dream Of A Tech Solution.many Content Marketers Envision How Much Better Their Work Could Be If Only They Had The Right Technology. They See Themselves Happily Using Tools That Automate Processes, Create Insightful Dashboards, Or Magically Deliver The Right Content To The Right People, At The Right Time, On The Right Channels And Devices.they Spend So Much Time Thinking About How To Get The Shiniest New Technology They Forget To Consider How To Use Technology To Get The Most From Their Work And Their Team.
The Problem Arises When People Buy Into The Promises Of New Tech Without First Asking The Most Important Example, I Recently Learned About A New Technology That Helps Automate Responses To Data-access Requests From Consumers Who Think A Brand Isn’t Using Their Personal Data Correctly. On Its Surface, The Solution Sounds Neat.but Before Buying Tech Like This, A Smart Marketing Leader Should Ask: “why Is Our Strategy Leading To So Many Disgruntled Consumer Requests? Is Automated Response Tech The Best Choice To Address Their Frustration?”in Other Words, “why Do We Need This Technology?” The Answer Might (Or Might Not) Have Anything To Do With Tech.
But Neither Team Feels Like The Technology They Have Serves Them Well.as macedonia phone number resource A Result, They’re Both Vulnerable To The Dream Of A Tech Solution.many Content Marketers Envision How Much Better Their Work Could Be If Only They Had The Right Technology. They See Themselves Happily Using Tools That Automate Processes, Create Insightful Dashboards, Or Magically Deliver The Right Content To The Right People, At The Right Time, On The Right Channels And Devices.they Spend So Much Time Thinking About How To Get The Shiniest New Technology They Forget To Consider How To Use Technology To Get The Most From Their Work And Their Team.
The Problem Arises When People Buy Into The Promises Of New Tech Without First Asking The Most Important Example, I Recently Learned About A New Technology That Helps Automate Responses To Data-access Requests From Consumers Who Think A Brand Isn’t Using Their Personal Data Correctly. On Its Surface, The Solution Sounds Neat.but Before Buying Tech Like This, A Smart Marketing Leader Should Ask: “why Is Our Strategy Leading To So Many Disgruntled Consumer Requests? Is Automated Response Tech The Best Choice To Address Their Frustration?”in Other Words, “why Do We Need This Technology?” The Answer Might (Or Might Not) Have Anything To Do With Tech.