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Personalized product recommendations mint database package are an integral part of your ecommerce strategy . These best practices help customers discover products that are most relevant to their interests and reduce barriers to purchase. Learn with us some ecommerce UX tips that will help you provide a better experience to your ecommerce customers.
But that’s not all they do. When used effectively, product recommendations can completely transform customer interactions , creating a seamless and consistent experience that leads to more conversions, higher order value, and increased trust in your brand overall.
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What spaces can be used to make recommendations?
1. Homepage
While it’s not always the first touchpoint for shoppers, the homepage is still considered an important welcome point for first-time visitors who know little about a brand. This welcome experience is key to capturing attention and should be relevant to different shoppers , channels, and entry points into the site.
As new visitors, there won't be any behavioral data yet; therefore, the best product recommendation option will be to highlight the items with the highest conversion rates, i.e. the best sellers . Buyers are very susceptible to peer influence, so recommendations should target what other visitors are also interested in.
ux for ecommerce homepage
2. Product detail pages
Visitors who land on a product page are still looking for something to buy. As they browse, you can offer them relevant alternatives and complementary products that spark their interest .
Some tactics that work well with e-commerce include offering products to "complete the look" or also showing a "FOMO" (fear of missing out) ribbon to show that the product will soon be out of stock.
ux for ecommerce product detail page
3. Search pages
Anticipating what customers are looking for is the cherry on top of personalized shopping. The ideal search page should incorporate smart recommendations – elements that guide customers along their journey. For maximum ease of use, search recommendations should be displayed above the fold so customers can easily find what they are looking for.
ux for ecommerce search page
4. Category pages
Category pages are one of the most important drivers of discovery in an online store. They store all relevant products and display them on a dedicated page, giving the shopper the opportunity to narrow down to a particular subcategory to find exactly what they are looking for.
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One option is to go beyond the category. As a brand, you can help the customer optimize their search with a recommendation like “Most popular in this category . ”
ux for ecommerce category page
5. Shopping cart page
This page is the best time to make upsells that complete the customer's purchase . Therefore, it never hurts to add some product recommendations on this page to remind the customer about the most relevant items searched for.
Free shipping incentives are also an effective way to boost product referrals . And if you offer free shipping above a certain purchase amount, you should help the customer reach that minimum value by offering them products to add to their cart.
