Transactional Email: What It Is and Why You Should Use It
Posted: Wed Dec 11, 2024 9:03 am
Guest Author
February 1, 2021
all,
Email Marketing
Most often, when someone cyprus phone numbers makes a purchase online, they receive a confirmation email about their purchase. This email serves as proof that the customer’s payment has been processed, and is one of the most common types of transactional emails. Another type is a backup email that you send to users who have forgotten their password to your site. As you can see, transactional emails always serve a clear purpose,Yoga-Design-J6Qn9sE4aKM-unsplash (1)but can you use them to generate some extra income? The answer is simple: yes. Whether you’re selling the latest pet toys or running an online casino with cool games like Mucha Mayana, your transactional emails can drive repeat purchases and increase sales when used correctly. They can also be a great opportunity to improve your brand awareness. Without further ado, let’s take a look at the main types of transactional emails available to marketers and how to use them. Ready?
What is transactional email for?
As we have already mentioned, transactional emails are sent to provide users with information about the end of the process. Order confirmations, newsletter subscriptions, password recovery emails, etc. are all widely used transactional email marketing templates - these emails are sent instantly via the automation tools of transactional email services. That's because speed of delivery is important. It is important to distinguish transactional emails from regular email marketing campaigns , as they are triggered by user actions, not by your campaigns. And here's the interesting thing: since they are more relevant to your customers' needs, they open them more often.
Can you do this without using transactional email?
Transactional emails are there to help your customers complete their orders, make them more trustworthy, and make your business look more legitimate. Think about it: if a customer doesn’t receive a confirmation email about their recent purchase, they may think they’ve been scammed. And there’s no point in ruining your reputation by letting them think (even for a short while) that your business isn’t legitimate.rupixen-com-Q59HmzK38eQ-unsplashThat’s why we highly recommend using a transactional email service to build trust with your customers . And since transactional emails have excellent open rates, you can use them to increase your customers’ engagement with your brand.
Main types of transactional emails
Now it’s time to look at some examples of what transactional emails are. There are four main types:
1. Confirm order
These emails provide quick access to customer support, share important order information, feature links to the store’s website, etc.
2. Confirmation of membership registration
This email will confirm your subscribers' emails after they type them into the signup box on your website. These emails are very useful, eliminating bots and people who aren't really interested in your newsletter. You can keep the copy here simple and add a clear call to action.
3. Email notification
These emails are sent to alert users about unusual activity on their accounts. For example, if someone logs into your account (or maybe you did) from an unknown device, you will be alerted. The main purpose of these emails is to keep user data and sensitive details safe .
4. Password recovery
February 1, 2021
all,
Email Marketing
Most often, when someone cyprus phone numbers makes a purchase online, they receive a confirmation email about their purchase. This email serves as proof that the customer’s payment has been processed, and is one of the most common types of transactional emails. Another type is a backup email that you send to users who have forgotten their password to your site. As you can see, transactional emails always serve a clear purpose,Yoga-Design-J6Qn9sE4aKM-unsplash (1)but can you use them to generate some extra income? The answer is simple: yes. Whether you’re selling the latest pet toys or running an online casino with cool games like Mucha Mayana, your transactional emails can drive repeat purchases and increase sales when used correctly. They can also be a great opportunity to improve your brand awareness. Without further ado, let’s take a look at the main types of transactional emails available to marketers and how to use them. Ready?
What is transactional email for?
As we have already mentioned, transactional emails are sent to provide users with information about the end of the process. Order confirmations, newsletter subscriptions, password recovery emails, etc. are all widely used transactional email marketing templates - these emails are sent instantly via the automation tools of transactional email services. That's because speed of delivery is important. It is important to distinguish transactional emails from regular email marketing campaigns , as they are triggered by user actions, not by your campaigns. And here's the interesting thing: since they are more relevant to your customers' needs, they open them more often.
Can you do this without using transactional email?
Transactional emails are there to help your customers complete their orders, make them more trustworthy, and make your business look more legitimate. Think about it: if a customer doesn’t receive a confirmation email about their recent purchase, they may think they’ve been scammed. And there’s no point in ruining your reputation by letting them think (even for a short while) that your business isn’t legitimate.rupixen-com-Q59HmzK38eQ-unsplashThat’s why we highly recommend using a transactional email service to build trust with your customers . And since transactional emails have excellent open rates, you can use them to increase your customers’ engagement with your brand.
Main types of transactional emails
Now it’s time to look at some examples of what transactional emails are. There are four main types:
1. Confirm order
These emails provide quick access to customer support, share important order information, feature links to the store’s website, etc.
2. Confirmation of membership registration
This email will confirm your subscribers' emails after they type them into the signup box on your website. These emails are very useful, eliminating bots and people who aren't really interested in your newsletter. You can keep the copy here simple and add a clear call to action.
3. Email notification
These emails are sent to alert users about unusual activity on their accounts. For example, if someone logs into your account (or maybe you did) from an unknown device, you will be alerted. The main purpose of these emails is to keep user data and sensitive details safe .
4. Password recovery