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Table of Contents
Components to create a perfect newsletter
1. Target audience and goals
2. Valuable content as the central axis of a perfect newsletter
3. The Architecture of a Newsletter
Important aspects in the design of a newsletter
4. Shipping process
Benefits of a perfect newsletter
Components to create a perfect newsletter
The newsletter is a method of personal communication with subscribers that allows you to create a community in which you can share relevant information with a high office 365 email list probability of reaching the user , unlike what happens in other more saturated digital channels, such as social networks or search engines.
“Email marketing is one of the most effective techniques to reach your customers”
However, there are several aspects that need to be taken into account in order for our newsletter to be effective. Stay tuned until the end and we will go over them all.
To achieve a good newsletter design and create the perfect newsletter, the key step is planning . To do this, you must follow the steps below:
1. Target audience and goals
As a first point, we must identify our target audience and understand their concerns in order to create content that is perceived as relevant and valuable .
Research their problems, interests and needs thoroughly ; this information will be the guide that will allow you to develop an effective newsletter. In addition to the audience, we need to focus the strategy on the specific objectives we want to achieve with the newsletter. The content we design to build customer loyalty will not be the same as that used to position the brand or generate leads, for example.
2. Valuable content as the central axis of a perfect newsletter
A newsletter is not an advertising brochure . The most important thing to keep in mind is that it must provide value . Based on the information gathered in the previous points, we must choose a central theme that will act as a guiding thread for the series of newsletters we create.
Find a topic that interests your audience , but is broad enough to allow for the development of all the content that we plan to include in all the newsletters we send based on it.
We must always keep in mind that, in general, there are three types of content that we can create: entertainment, educational or inspirational . We consume content on the internet for fun, to learn or to motivate or inspire us to take action.
Here it is crucial to determine what type of content best aligns with the stated objectives and concerns of our audience. For example, a food company that has developed a product with significant benefits for intestinal flora could opt for educational content that informs subscribers about intestinal flora and its importance in the body, to highlight the relevance of a product that contributes to protecting it.
The architecture of a newsletter
3. The Architecture of a Newsletter
Creating a perfect newsletter requires more than just content. The way we present and arrange the content is vital to achieving our goals . Newsletter architecture consists of both the structure and the layout used to organize the content to effectively communicate the message and highlight the points we consider.
Ideally, you should have a series of email templates that serve to facilitate the integration of the content you want to distribute in each email.
The structure of a newsletter is generally made up of the following elements, ordered as they appear to the user:
Header: This is the section where the newsletter header is located. It is the first thing the user sees and always includes the company logo along with its colors or corporate design. An eye-catching headline is also placed here, which acts as a “hook” to motivate the user to continue reading. 2. Navigation menu: When the newsletter is particularly long, it is advisable to include a navigation menu so that, at a glance, the user can see the list of topics and access them quickly and efficiently. 3. Body: This is where a brief introduction is inserted, preparing the reader for what to expect from the content. This section is followed by the main content and the corresponding images. 4. Footer: This is where contact information and other useful elements such as links, social networks, and the privacy policy are inserted. 5. Calls to action (CTA): This component is crucial, since depending on its message and design, it motivates the user to perform a specific action that we want, such as buying, reading more, registering, or visiting the website. The message used must be concise, direct and persuasive. In addition, the color, shape and position of the CTA are also essential and greatly affect its effectiveness.
