As mentioned in the previous section, push notifications can play a key role in encouraging users to open and use your app. In-app messaging takes over when a user opens your app. In-app messages appear within the app, making them instantly noticeable.
Now you might be thinking, why would you need in-app messages when you already have push notifications? For starters, check out ecommerce brands using in-app communications for higher retention . It also allows you to send messages that are important but don’t require immediate action, such as version upgrades, app issues, failed payments, etc.
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Sending these messages in the form of push notifications may seem uninteresting and irrelevant, but not sending them at all can hinder the user experience. In-app messaging acts as a bridge between the two.
However, not all in-app messages are relevant to all your users. It's important to provide personalized and relevant messages based on each user's needs.
Average cart abandonment belarus phone numbers rates are at an all-time high. Data from Baymard shows that the average ecommerce cart abandonment rate is around 70% . This means that one in three “add to cart” actions don’t end in a purchase. Mobile user abandonment rates are even higher – 85.65% !
One of the main reasons for cart abandonment is high additional costs, such as shipping or taxes. Other technical issues, such as lack of payment options and UI issues, can also lead to cart abandonment.
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However, many companies don’t realize that many customers abandon their carts because they are too lazy. They add items to their cart, but when it comes time to check out, they procrastinate.
By sending automated notifications to abandoned carts via exit pop-ups, you can engage your users and encourage them to complete their purchase. You can also send personalized offers and discounts to increase the chances of making a sale.
Bonuses: Offer rewards and loyalty programs
Loyal customers can be brand evangelists. They can refer your brand and products to people in their circles, which can help you gain new customers at little to no cost. However, achieving customer loyalty in ecommerce is not easy, and you’ll need to do more than just offer amazing products and services.
Having a loyalty program can greatly increase customer loyalty. Research shows that over 57% of users interact with a loyalty program on their mobile device. Building your loyalty and repeat customer program through your app can help increase your app's engagement levels.
summarize
Attracting your mobile customers is important, and a mobile app is the best way to do this, but only if done right. Since almost every ecommerce company has a mobile app, it’s not always easy to stand out. You’ll need to employ strategies to consistently engage your mobile app users.
