April 11, 2021
all,
Content Marketing,
Social media,
The human brain is highly how useful is denmark phone numbers receptive to images and videos, and such content is prone to memory and retention. In recent years, brands have recognized this trend and have started taking action to harness the power of video in their marketing campaigns.
2020 saw the devastating impact of the pandemic and businesses having to operate remotely. The sudden shift to digital accelerated the popularity of video as a promotional medium. Estimates say that by 2022, around 82% of global traffic will come from video streaming and downloads.
In such a scenario, brands and organizations that integrate video marketing will have an edge over their competitors. In this article, we will highlight the latest video marketing trends that will help us better understand how to leverage them.
Real-time video purchasing
Real-time shopping is a boon for millennials, a generation that suffers from the fear of missing out (FOMO). Social media platforms like Instagram and Facebook offer shoppable video content to a limited number of creators.
In the coming days, we expect this to expand, and brands that are not online retailers of physical products will also have the opportunity to leverage such video. Brands that target younger demographics will particularly benefit from this type of video marketing.
Product videos for landing pages
The main advantage of having videos on your landing pages is the fact that they do a great job of setting the tone and setting the tone of the page. This way, your audience will be more receptive and your message will be clearer.
If you are into e-commerce, you need to produce videos for the products you offer. Such videos will help viewers better understand the items they will be spending money on. They will set more realistic expectations, which will reduce the risk of disappointment or bad online reviews.
