Products and promotions work best
Posted: Wed Dec 11, 2024 6:56 am
Once the products are delivered to supermarkets and retail channels, retailers and brands also need to rely on artificial intelligence technology to understand the sales status of the products. The traditional method is through sales data (POS data) collected at checkout, and occasionally through Manpower audit procedures to carry out sales management work. But now consumer-packaged-goods brands like Coca-Cola are using image recognition and augmented reality solutions to understand how quickly their products are selling, when to restock hot-selling products, and what else.
As the popularity of physical stores gradually shrinks, brands and retailers are gradually shifting their focus to online stores. Under such changes, artificial intelligence has become a powerful weapon for recommending suitable products to target consumers. Marketers can use artificial intelligence to analyze consumers' cross-screen behavior belize whatsapp number data 5 million to deliver the most appropriate messages for specific devices. Japanese furniture retailer Otsuka Kagu used artificial intelligence to reach new audiences and find the peak times when ads were clicked the most. As a result, its click-through rate using cross-screen marketing was 55% higher than that of single-screen marketing.
Artificial intelligence can also help retailers increase the number of app users; for example, Japan’s largest handicraft marketplace website minne uses artificial intelligence to identify and target high-value audiences who are more likely to download its apps. and optimize their ad content to reach target customers who are more likely to make in-app purchases.
As the popularity of physical stores gradually shrinks, brands and retailers are gradually shifting their focus to online stores. Under such changes, artificial intelligence has become a powerful weapon for recommending suitable products to target consumers. Marketers can use artificial intelligence to analyze consumers' cross-screen behavior belize whatsapp number data 5 million to deliver the most appropriate messages for specific devices. Japanese furniture retailer Otsuka Kagu used artificial intelligence to reach new audiences and find the peak times when ads were clicked the most. As a result, its click-through rate using cross-screen marketing was 55% higher than that of single-screen marketing.
Artificial intelligence can also help retailers increase the number of app users; for example, Japan’s largest handicraft marketplace website minne uses artificial intelligence to identify and target high-value audiences who are more likely to download its apps. and optimize their ad content to reach target customers who are more likely to make in-app purchases.