Why is website design important for converting leads?
Posted: Wed Dec 11, 2024 6:44 am
5 Web Design Ideas to Help Convert More Sales Opportunities [Updated 2022]
Guest Author
April 28, 2021
Cro
sell
Web Development
In the age of the internet, your bahamas mobile phone number business website is your storefront. Its aesthetic appeal is just as important as its brick-and-mortar aesthetics.
According to studies, users need just a staggering 50 milliseconds to form an opinion about your business based on your website.
Another incredible statistic says that retailers lose $1.73 billion in sales every year due to poorly maintained websites.
It’s clear that any digital organization hoping to build a solid foundation will need to focus heavily on website conversion rates, and in an era where customer experience is paramount, quality website design can be a hard-earned differentiator.
No name
So how is your business affected by your website design? To answer that question, we’ve prepared some more statistics. Take a look:
48% of Internet users believe that website design is the most important factor when considering the credibility of an online business.
38% of people would choose to stop using websites with unattractive layouts.
If they only have 15 minutes to surf the Internet, 59% of users would rather browse aesthetically pleasing content than simple content.
If statistics aren’t your thing, here are some clear reasons why you should prioritize your website design in pursuit of improved conversions, in no particular order:
You only get one first impression — in most cases, your website is the first point of contact between you and your prospects, so it will have a huge impact on how newcomers perceive your brand overall. If you don’t want to see your bounce rate increase, we recommend you put your best effort into creating an attractive website .
Good design will boost your SEO — Search engine crawling algorithms use design elements to index web pages. One of the cheapest ways to get traffic and ultimately conversions is to use an SEO-friendly design to rank higher in Google and other search engines and attract organic traffic.
A well-built website promotes trust — Online customers are less likely to trust a poorly designed website. This comes as no surprise, if you think about it. You’ve probably abandoned one or two websites because of a cluttered design. Conversely, creating a site that effectively presents your brand message and vision will entice visitors to explore, and create a greater chance of conversion.
Keep your business competitive — Your competitors, at least the ones you should be concerned with, are probably already making the most of your impeccably designed website. Not joining the fray will cost you a lot of potential customers.
Your marketing campaigns will work better — A memorable website design and marketing campaigns go hand in hand. If a visitor lands on your site, no matter which marketing channel took them there, they're probably already considering a purchase. Your website needs to nudge them along that path rather than distract them. That's why you should have expertly designed web pages and a consistent brand identity.
Guest Author
April 28, 2021
Cro
sell
Web Development
In the age of the internet, your bahamas mobile phone number business website is your storefront. Its aesthetic appeal is just as important as its brick-and-mortar aesthetics.
According to studies, users need just a staggering 50 milliseconds to form an opinion about your business based on your website.
Another incredible statistic says that retailers lose $1.73 billion in sales every year due to poorly maintained websites.
It’s clear that any digital organization hoping to build a solid foundation will need to focus heavily on website conversion rates, and in an era where customer experience is paramount, quality website design can be a hard-earned differentiator.
No name
So how is your business affected by your website design? To answer that question, we’ve prepared some more statistics. Take a look:
48% of Internet users believe that website design is the most important factor when considering the credibility of an online business.
38% of people would choose to stop using websites with unattractive layouts.
If they only have 15 minutes to surf the Internet, 59% of users would rather browse aesthetically pleasing content than simple content.
If statistics aren’t your thing, here are some clear reasons why you should prioritize your website design in pursuit of improved conversions, in no particular order:
You only get one first impression — in most cases, your website is the first point of contact between you and your prospects, so it will have a huge impact on how newcomers perceive your brand overall. If you don’t want to see your bounce rate increase, we recommend you put your best effort into creating an attractive website .
Good design will boost your SEO — Search engine crawling algorithms use design elements to index web pages. One of the cheapest ways to get traffic and ultimately conversions is to use an SEO-friendly design to rank higher in Google and other search engines and attract organic traffic.
A well-built website promotes trust — Online customers are less likely to trust a poorly designed website. This comes as no surprise, if you think about it. You’ve probably abandoned one or two websites because of a cluttered design. Conversely, creating a site that effectively presents your brand message and vision will entice visitors to explore, and create a greater chance of conversion.
Keep your business competitive — Your competitors, at least the ones you should be concerned with, are probably already making the most of your impeccably designed website. Not joining the fray will cost you a lot of potential customers.
Your marketing campaigns will work better — A memorable website design and marketing campaigns go hand in hand. If a visitor lands on your site, no matter which marketing channel took them there, they're probably already considering a purchase. Your website needs to nudge them along that path rather than distract them. That's why you should have expertly designed web pages and a consistent brand identity.