analysis into current workflows, especially in cloud-based systems. The modification of business processes responds to a type of adoption in accordance bc data vietnam phone number with decision making. Changing the business model means changing its operating model. This change is driven by people, who are really the ones tasked with making decisions based on available data. Integration and experience marketing How to integrate digital marketing with other marketing channels? Industry professionals agree
on this premise: A long-term strategy is needed . Integrated digital transformation or multichannel marketing is much more effective than a simple vision of Inbound Marketing, whose strategy does not emphasize the need for integration. Modern marketing is customer-centric and we are currently seeing a greater focus on people. Emerging trends are here to stay,
such as Customer Experience Management , whose orientation is becoming established in our country when it has already done so in other English-speaking countries. Experience marketing means a change in user experience and usability from the first point of contact, all the way to a complete mapping of the customer in their life cycle.
