How LinkedIn Advertising Works – The Ultimate Guide
Posted: Tue Dec 03, 2024 5:41 am
By advertising on LinkedIn, you get your message in front of the right people when they’re most engaged, and you can reach a professional network of over 690 million users, in over 200 countries and territories, leveraging a huge volume of accurate data that is provided by users themselves.
In this guide, you'll learn how targeting works on LinkedIn and the various ways you can promote your offering to the people who really matter to your business.
You’ll also find helpful tips and best practices to apply immediately to your campaigns.
Index:
How Targeting Works on LinkedIn
Estimate the size of your LinkedIn audience
How to Use Different Targeting Options to Reach Your Audience on Linkedin
Using Audience Expansion and Lookalike Audiences to Reach Similar People
Save audiences as templates for other campaigns
More personalized options with matching audiences
Website Retargeting: Retarget Your Site Visitors
Retargeting from videos and lead generation forms
Company Targeting: Reach Decision Makers in Target Companies
Contact Targeting: Integrate or import your contact lists
Tips to optimize your strategy
Use demographic data to analyze your audience
How Targeting Works on LinkedIn
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LinkedIn targeting is unique because users keep their profiles up to date to network, promote their personal brand, and find job opportunities. With LinkedIn, you can reach a quality audience of leaders, influencers, afghanistan phone number library decision makers, buyers, and executives.
When people spend time on LinkedIn—sharing and consuming content, celebrating milestones, and posting professional updates—they provide information about their work experience, skills, interests, and more.
This means you can target users based on professional attributes from their profile, re-target your website visitors or those who interact with your ads, and upload contact lists or companies for account-based marketing campaigns.
On LinkedIn, you can reach users using these professional targeting options:
LinkedIn Professional Targeting Options
To get started, head over to Campaign Manager, LinkedIn’s self-service platform for creating and managing your ads.
You will be asked to select the goal you want to achieve with the campaign, as shown below.
The image shows how to select the campaign objective on LinkedIn
Once you have selected your objective, you will need to define the audience you want to reach.
Campaign Manager will suggest the best ad formats based on your campaign objective and targeting options.
Options include:
Sponsored Content: Single-Image, Video, and Form-Form Ads
Sponsored Posts: Message and Conversation Format Ads
Right Section: Text Ads, Spotlight Ads, and Follower Ads
Lead generation forms
Campaign Manager lets you segment your audience in multiple ways and combine multiple targeting options to reach the people most relevant to your content and business.
TIP: To track performance across different audiences, set up a separate campaign for each audience type.
This section explains the various options available on the audience selection screen in Campaign Manager.
In this guide, you'll learn how targeting works on LinkedIn and the various ways you can promote your offering to the people who really matter to your business.
You’ll also find helpful tips and best practices to apply immediately to your campaigns.
Index:
How Targeting Works on LinkedIn
Estimate the size of your LinkedIn audience
How to Use Different Targeting Options to Reach Your Audience on Linkedin
Using Audience Expansion and Lookalike Audiences to Reach Similar People
Save audiences as templates for other campaigns
More personalized options with matching audiences
Website Retargeting: Retarget Your Site Visitors
Retargeting from videos and lead generation forms
Company Targeting: Reach Decision Makers in Target Companies
Contact Targeting: Integrate or import your contact lists
Tips to optimize your strategy
Use demographic data to analyze your audience
How Targeting Works on LinkedIn
[ back to index ]
LinkedIn targeting is unique because users keep their profiles up to date to network, promote their personal brand, and find job opportunities. With LinkedIn, you can reach a quality audience of leaders, influencers, afghanistan phone number library decision makers, buyers, and executives.
When people spend time on LinkedIn—sharing and consuming content, celebrating milestones, and posting professional updates—they provide information about their work experience, skills, interests, and more.
This means you can target users based on professional attributes from their profile, re-target your website visitors or those who interact with your ads, and upload contact lists or companies for account-based marketing campaigns.
On LinkedIn, you can reach users using these professional targeting options:
LinkedIn Professional Targeting Options
To get started, head over to Campaign Manager, LinkedIn’s self-service platform for creating and managing your ads.
You will be asked to select the goal you want to achieve with the campaign, as shown below.
The image shows how to select the campaign objective on LinkedIn
Once you have selected your objective, you will need to define the audience you want to reach.
Campaign Manager will suggest the best ad formats based on your campaign objective and targeting options.
Options include:
Sponsored Content: Single-Image, Video, and Form-Form Ads
Sponsored Posts: Message and Conversation Format Ads
Right Section: Text Ads, Spotlight Ads, and Follower Ads
Lead generation forms
Campaign Manager lets you segment your audience in multiple ways and combine multiple targeting options to reach the people most relevant to your content and business.
TIP: To track performance across different audiences, set up a separate campaign for each audience type.
This section explains the various options available on the audience selection screen in Campaign Manager.