The advantages of Email Marketing through marketing automation platforms
Posted: Wed Dec 11, 2024 4:56 am
Nowadays we have access to email not only through PCs, but also through other devices such as tablets or smartphones. This means that theoretically we are exposed to receiving email messages sent almost at any time of the day. Practically nothing forces us to open the bc data india phone number email, much less read it. This is where the infinite possibilities that Email Marketing gives us for the success of our campaigns come into play. Below we show you some key points to keep in mind to design a successful mailing campaign, as a small but important part of the great concept of marketing automation.
Create personalized and relevant content for your customers and leads
Every day our customers are exposed to a large volume of information. Whether it is through advertising, reading the newspaper, or even in a conversation between friends. For this reason, users might be grateful if you only send them information that is of interest to them and that is addressed to them and not to a list of recipients. Being able to choose which communication to send to which client/lead is one of the advantages of email marketing.
Make sure your email displays correctly on all devices
There's nothing more annoying than receiving an email that doesn't display properly, that nothing is in its place, and that you can't click on the link you want to see. You're interested in the content, but will you really remember or have the patience to check it when you get home? Don't miss opportunities with your clients by being able to avoid cases like this by using the most specific features for sending emails in marketing automation tools.
Send the email to the recipient when they are most willing to read the communication.
Nowadays, we know that users don't have the time we would really like them to spend with us. Emails received are often forgotten in the inbox, as many more will probably arrive until the user can actually check their inbox. Compared to the most basic email marketing, one of the potentials of marketing automation platforms is precisely to optimize the moment of sending . Based on the behavior of the users, these tools will determine the optimal moment to send the message to which recipient.
Create personalized and relevant content for your customers and leads
Every day our customers are exposed to a large volume of information. Whether it is through advertising, reading the newspaper, or even in a conversation between friends. For this reason, users might be grateful if you only send them information that is of interest to them and that is addressed to them and not to a list of recipients. Being able to choose which communication to send to which client/lead is one of the advantages of email marketing.
Make sure your email displays correctly on all devices
There's nothing more annoying than receiving an email that doesn't display properly, that nothing is in its place, and that you can't click on the link you want to see. You're interested in the content, but will you really remember or have the patience to check it when you get home? Don't miss opportunities with your clients by being able to avoid cases like this by using the most specific features for sending emails in marketing automation tools.
Send the email to the recipient when they are most willing to read the communication.
Nowadays, we know that users don't have the time we would really like them to spend with us. Emails received are often forgotten in the inbox, as many more will probably arrive until the user can actually check their inbox. Compared to the most basic email marketing, one of the potentials of marketing automation platforms is precisely to optimize the moment of sending . Based on the behavior of the users, these tools will determine the optimal moment to send the message to which recipient.