What is a follow up email and how to write it correctly
Posted: Tue Dec 03, 2024 5:38 am
Contact with the customer is essential especially if you have a sales or communication activity. In this case, it is essential to know the follow up emails, know what they are for and learn to write them effectively.
Follow up emails are a type of email that serves to verify how effective an action or sales attempt is and to convert the greatest possible number of messages into sales. Without a doubt, this type of email is one of the most difficult to write, but it is necessary, especially after a missed response or “no response” from the customer.
56% of customers say they have had poor quality follow-up from the company, and 48% of them complain about a bad experience with the company or the seller. Let's see how to write an effective follow-up email and what are the useful tips to get a response from the user.
What is a follow up email?
A follow up email is an email that is sent to a user who has already been contacted previously.
Typically, the main reasons why you send a follow up email are:
Re -notify the recipient of the previously sent email;
Request a response or information ;
Send a reminder for an important event or date.
The purpose of this type of email is to act as a reminder: a stimulus to remember the previous email. The goal is not to create a conversation, but to bring it back to the surface and try to get a response .
The most effective follow up emails are the targeted ones afghanistan whatsapp number data 5 million that don't waste your time: it's important not to go on too long writing texts that no one will read. According to a study conducted by Harvard Business Review , a single follow up action can increase conversions by 22%.
Why are users not responding to emails?
This is one of the most common questions: why are my emails not getting a reply?
The most obvious explanation concerns the number of emails that each of us receives every day: since there are so many, we sort them according to our interests and therefore some could be put aside or read at a later time.
What are the emails that are usually ignored? These are usually the ones with a lot of text , the ones that require a response , or the ones that require clicking on something or downloading attachments .
Furthermore, emails sent to customers who do not know us (called “ cold emails ”) can often be ambiguous: the user does not always understand their potential and often simply ignores them.
Follow up and response rate
Getting back in touch with prospects helps businesses close more sales, and increased email response rates are a good indicator.
Other studies show that a series of drip emails composed of 4/7 messages has three times more responses than those with ⅓ of emails (27% and 9% respectively). Drip emails are a sequence of automated emails, or “email sequence”, that is activated when a user performs an action, to achieve a specific result.
Discover the recipe for creating a series of drip emails for potential customers . Free 14-day trial, no credit card required.
When to send a follow up email?
In some cases, the messages sent are of great importance and, for this reason, it is essential that they are not lost. It is precisely in these specific cases that it is advisable to send follow up messages to verify that the message has reached its destination.
Let's look at some important situations where it is necessary to proceed with a follow up email:
Job Opening : Once you have submitted your resume for a job application, it may be helpful to send a follow-up email to explain your qualifications in more detail.
Sales : It is often overlooked that some people are not ready to buy when they come into contact with a product/service for the first time. It is therefore important to send a reminder to avoid losing future sales.
Meetings : If a meeting has been requested or scheduled but no response has yet been received, it is important to send a reminder to understand whether participation is confirmed or whether, on the contrary, the appointment needs to be rescheduled.
Communication with Supervisor : Work emails between team members are usually very important. If you send an email and the supervisor doesn’t respond, it’s important to send a follow-up. In some cases, the previous email may have ended up in the spam folder.
Project communication with peers : In large companies, you are part of a team and the success of the team depends on the ability of each person to communicate. If someone is not responding, a follow-up is necessary to understand why.
These are just a few simple examples: we are sure that in many other cases there may be a need for a follow up email.
Follow up emails are a type of email that serves to verify how effective an action or sales attempt is and to convert the greatest possible number of messages into sales. Without a doubt, this type of email is one of the most difficult to write, but it is necessary, especially after a missed response or “no response” from the customer.
56% of customers say they have had poor quality follow-up from the company, and 48% of them complain about a bad experience with the company or the seller. Let's see how to write an effective follow-up email and what are the useful tips to get a response from the user.
What is a follow up email?
A follow up email is an email that is sent to a user who has already been contacted previously.
Typically, the main reasons why you send a follow up email are:
Re -notify the recipient of the previously sent email;
Request a response or information ;
Send a reminder for an important event or date.
The purpose of this type of email is to act as a reminder: a stimulus to remember the previous email. The goal is not to create a conversation, but to bring it back to the surface and try to get a response .
The most effective follow up emails are the targeted ones afghanistan whatsapp number data 5 million that don't waste your time: it's important not to go on too long writing texts that no one will read. According to a study conducted by Harvard Business Review , a single follow up action can increase conversions by 22%.
Why are users not responding to emails?
This is one of the most common questions: why are my emails not getting a reply?
The most obvious explanation concerns the number of emails that each of us receives every day: since there are so many, we sort them according to our interests and therefore some could be put aside or read at a later time.
What are the emails that are usually ignored? These are usually the ones with a lot of text , the ones that require a response , or the ones that require clicking on something or downloading attachments .
Furthermore, emails sent to customers who do not know us (called “ cold emails ”) can often be ambiguous: the user does not always understand their potential and often simply ignores them.
Follow up and response rate
Getting back in touch with prospects helps businesses close more sales, and increased email response rates are a good indicator.
Other studies show that a series of drip emails composed of 4/7 messages has three times more responses than those with ⅓ of emails (27% and 9% respectively). Drip emails are a sequence of automated emails, or “email sequence”, that is activated when a user performs an action, to achieve a specific result.
Discover the recipe for creating a series of drip emails for potential customers . Free 14-day trial, no credit card required.
When to send a follow up email?
In some cases, the messages sent are of great importance and, for this reason, it is essential that they are not lost. It is precisely in these specific cases that it is advisable to send follow up messages to verify that the message has reached its destination.
Let's look at some important situations where it is necessary to proceed with a follow up email:
Job Opening : Once you have submitted your resume for a job application, it may be helpful to send a follow-up email to explain your qualifications in more detail.
Sales : It is often overlooked that some people are not ready to buy when they come into contact with a product/service for the first time. It is therefore important to send a reminder to avoid losing future sales.
Meetings : If a meeting has been requested or scheduled but no response has yet been received, it is important to send a reminder to understand whether participation is confirmed or whether, on the contrary, the appointment needs to be rescheduled.
Communication with Supervisor : Work emails between team members are usually very important. If you send an email and the supervisor doesn’t respond, it’s important to send a follow-up. In some cases, the previous email may have ended up in the spam folder.
Project communication with peers : In large companies, you are part of a team and the success of the team depends on the ability of each person to communicate. If someone is not responding, a follow-up is necessary to understand why.
These are just a few simple examples: we are sure that in many other cases there may be a need for a follow up email.