How to continue selling and growing your b2b company while working remotely?
Posted: Tue Dec 03, 2024 5:38 am
Share on Facebook
Share on LinkedIn
How to continue selling and growing your B2B company while working remotely?
By Ipanema Communication , April 15
We have been working remotely for over a year, with periods of working from home every day and others in which teleworking has alternated with returning to the office. A new way of working that caught many off guard, but which was undoubtedly the acid test to accelerate this method of working in Spain.
Productivity and efficiency concerns were undoubtedly the main fear, since it seems that if employees are not in the office, watched by the boss, the work will not happen. But not only that, what about creativity? Going out of the house, seeing people, changing walls… is considered to be the main driver for the development of creativity, so how can the same be achieved without leaving home? With routine, communication and flexibility.
At Ipanema , we have been committed to daily teleworking for a year now, and we can guarantee that it is possible to continue selling, develop our business activity and continue growing, but to do so, meetings, internal communication and work tools are essential.
How to continue growing away from the office?
Working from home doesn't have to be an obstacle to your business continuing to grow. But to do so, you'll need vision and an open mind. Adapting to new ways of doing gmail email list business and developing your business activity by investing in digitalization.
Here are some recommendations to help you increase your sales and business opportunities from home.
Organization above all
Organization is essential for everything to work. To do this, having tools for organizing work such as Trello or TeamWork will be the key to knowing the status of the work.
These allow you to assign tasks, set a start and end date, send messages with questions if you get stuck on a task, share information, set labels... A way for all employees to be connected to each other and know the status of each task, to know when it is their turn to enter.
Within the organization, it is also important to talk about protocols. Each department must have established work protocols: How the work is presented, who validates it, how it is delivered, how queries are reported, etc.
Imagine that you receive work by email, others by communication tools such as Slack, and others by phone. It would be chaos, don't you think?
Be very clear about your goals
It may seem obvious, but it is important that both you and your team know at all times what is happening, and if there is any change of direction in terms of the development of the strategy or business activity . Being in the office, where communication flows thanks to the fact that the walls can hear and word of mouth, is not the same as being alone at home, where if no one sends you a message, you don't hear anything.
Importance of meetings
When working outside the office, communication is the main driver for working remotely. Internal status meetings and handover meetings are essential for the development of business activity. Without these meetings, employees either won't know what they have to do or what they do won't fit what is really needed.
This can lead to a considerable loss of time, as well as misunderstandings with customers, which can lead to losing them. In order to continue growing as a business, internal communication is just as important as communication with the customer.
Bet on the right tools
New technologies are essential for teleworking. Apart from communication tools such as email, video conferencing or instant messaging, it is also important to have tools that allow you to work collaboratively and automation to streamline processes .
rthermore, with teleworking, the way of selling is also altered. For this reason, you should bet on professional tools such as LinkedIn , with which to generate contacts, collaborations and synergies. A way to guarantee the future and growth of your business.
But we cannot ignore cybersecurity tools to ensure the security of your clients' and employees' data. The loss of information and cyberattacks on your system can lead to the loss of customer confidence and, therefore, financial losses.
Boost your marketing strategies by focusing them on the new reality
The way users consume has changed over the last year. Online sales have increased by more than 60%, which is why it is important to offer this sales method in your company if you want to grow and have a future.
In addition, presence on social networks , the use of video , email marketing , content marketing and ABM will be strategies that you can ignore to promote and position your brand.
Respect the schedules
One of the advantages of teleworking is the flexible hours it offers, so it is important to be flexible. It has been shown that employees who do not feel pressured and who have more freedom when making decisions are the most creative, efficient and productive . Giving employees wings (always within limits, of course) will not only help you increase productivity and efficiency, but also retain talent.
Educate your customers
Working outside the office doesn't mean you have to work 24/7. It's important that clients respect your schedule, just as you respect your employees'. In addition, you should know exactly how you're going to deliver the work, who they should contact for each request, and respect meeting times, unless there are specific emergencies and they can call you.
For clients, teleworking is also a novelty. They cannot show up at the office unexpectedly and this, depending on the type of business, can make them uneasy. Therefore, it is important to educate them and have a lot of communication with them, so that they do not notice the change as much.
Share on LinkedIn
How to continue selling and growing your B2B company while working remotely?
By Ipanema Communication , April 15
We have been working remotely for over a year, with periods of working from home every day and others in which teleworking has alternated with returning to the office. A new way of working that caught many off guard, but which was undoubtedly the acid test to accelerate this method of working in Spain.
Productivity and efficiency concerns were undoubtedly the main fear, since it seems that if employees are not in the office, watched by the boss, the work will not happen. But not only that, what about creativity? Going out of the house, seeing people, changing walls… is considered to be the main driver for the development of creativity, so how can the same be achieved without leaving home? With routine, communication and flexibility.
At Ipanema , we have been committed to daily teleworking for a year now, and we can guarantee that it is possible to continue selling, develop our business activity and continue growing, but to do so, meetings, internal communication and work tools are essential.
How to continue growing away from the office?
Working from home doesn't have to be an obstacle to your business continuing to grow. But to do so, you'll need vision and an open mind. Adapting to new ways of doing gmail email list business and developing your business activity by investing in digitalization.
Here are some recommendations to help you increase your sales and business opportunities from home.
Organization above all
Organization is essential for everything to work. To do this, having tools for organizing work such as Trello or TeamWork will be the key to knowing the status of the work.
These allow you to assign tasks, set a start and end date, send messages with questions if you get stuck on a task, share information, set labels... A way for all employees to be connected to each other and know the status of each task, to know when it is their turn to enter.
Within the organization, it is also important to talk about protocols. Each department must have established work protocols: How the work is presented, who validates it, how it is delivered, how queries are reported, etc.
Imagine that you receive work by email, others by communication tools such as Slack, and others by phone. It would be chaos, don't you think?
Be very clear about your goals
It may seem obvious, but it is important that both you and your team know at all times what is happening, and if there is any change of direction in terms of the development of the strategy or business activity . Being in the office, where communication flows thanks to the fact that the walls can hear and word of mouth, is not the same as being alone at home, where if no one sends you a message, you don't hear anything.
Importance of meetings
When working outside the office, communication is the main driver for working remotely. Internal status meetings and handover meetings are essential for the development of business activity. Without these meetings, employees either won't know what they have to do or what they do won't fit what is really needed.
This can lead to a considerable loss of time, as well as misunderstandings with customers, which can lead to losing them. In order to continue growing as a business, internal communication is just as important as communication with the customer.
Bet on the right tools
New technologies are essential for teleworking. Apart from communication tools such as email, video conferencing or instant messaging, it is also important to have tools that allow you to work collaboratively and automation to streamline processes .
rthermore, with teleworking, the way of selling is also altered. For this reason, you should bet on professional tools such as LinkedIn , with which to generate contacts, collaborations and synergies. A way to guarantee the future and growth of your business.
But we cannot ignore cybersecurity tools to ensure the security of your clients' and employees' data. The loss of information and cyberattacks on your system can lead to the loss of customer confidence and, therefore, financial losses.
Boost your marketing strategies by focusing them on the new reality
The way users consume has changed over the last year. Online sales have increased by more than 60%, which is why it is important to offer this sales method in your company if you want to grow and have a future.
In addition, presence on social networks , the use of video , email marketing , content marketing and ABM will be strategies that you can ignore to promote and position your brand.
Respect the schedules
One of the advantages of teleworking is the flexible hours it offers, so it is important to be flexible. It has been shown that employees who do not feel pressured and who have more freedom when making decisions are the most creative, efficient and productive . Giving employees wings (always within limits, of course) will not only help you increase productivity and efficiency, but also retain talent.
Educate your customers
Working outside the office doesn't mean you have to work 24/7. It's important that clients respect your schedule, just as you respect your employees'. In addition, you should know exactly how you're going to deliver the work, who they should contact for each request, and respect meeting times, unless there are specific emergencies and they can call you.
For clients, teleworking is also a novelty. They cannot show up at the office unexpectedly and this, depending on the type of business, can make them uneasy. Therefore, it is important to educate them and have a lot of communication with them, so that they do not notice the change as much.