How to write good texts? Start with the title and choosing the right keywords
Text length
Value for the Reader as a Principle of SEO Copywriting
Subheadings and paragraphs as a determinant of readability on a website
Article navigation adapted to SEO text
Internal Linking and Related Articles vs. SEO Copywriting
Good SEO texts also include image optimization
In our interactive agency, we use a full checklist when creating content for articles in the "knowledge base" section. The entire process is divided into stages: planning, text writing, content migration (in our case to CMS WordPress) and the publication itself. The criteria we use are given inside each point, which allows us to successively plan the entire process of creating content for SEO articles in The Lion. You will receive an extended version of the checklist, which you can use in your work, after filling out the form below to your email.
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How to write good texts? Start with the title and choosing the right keywords
The title of the article should be short and concise, but at the same time contain specific keywords. This is what should catch the attention of a potential reader. If you don't have an idea for a good title, you can use a headline creation tool, such as CoSchedule Headline Analyzer.
In order for your texts to be visible in search engine results, you need to choose the right keywords and adapt them to the topic of the article. You can also use SEO optimization tools to find out what keywords can attract potential readers. In the practice of writing SEO texts, you need to remember that keywords are the basis of every SEO text, but you should not "stuff" them too much so that the text does not sound artificial and incoherent. Try to choose the most important words that best reflect the topic of the article and adapt them to your target group.
Text length
The number of words in an article is important for SEO - although not directly, it does, together with other factors, determine whether the text will be highly positioned in search results. Therefore, it is worth remembering a few basic rules. It is assumed that the minimum length of an SEO text is 300 words - the longer the text, the greater the scope for using the best possible keywords. When it comes to the length of paragraphs, it is worth writing in short sentences and separating them with overseas chinese in europe data appropriate typographic elements (e.g. blank lines). It may also be useful to bold the most important words in a longer fragment, which will make it easier for the recipient to read. Valuable SEO texts should not be too long either - then they can tire the reader and not provide them with properly selected content. In crisis situations when creating SEO content, Google Webmaster Tools can help, as they will tell us how many words we should write on a given topic.
SEO text
Value for the Reader as a Principle of SEO Copywriting
In addition to searching for keywords, SEO texts are also about creating interesting and unique content that will also be well-presented in the search engine. Remember that it is the goal of your text, not Google's robots. If you manage to write a good text, the chances that it will appear in the search results will be greater. Think about what makes your content stand out from the competition. If it is written in a creative and innovative way, it will attract the interest of readers.
Subheadings and paragraphs as a determinant of readability on a website
By using subheadings and paragraphs in articles, SEO copywriters not only make it easier for Internet users to understand the content, but also focus their attention on its content. In this way, the person reading the text is able to focus on a specific topic and can use it well. When writing content for SEO, try to use short and concise paragraphs - make sure they have one main topic. Also remember about subheadings - H2, H3 , etc. - which will help your text to be better indexed by Google robots. Additionally, subheadings allow you to censor ads, thanks to which the reader's eyes move less away from the content of the text.
Article navigation adapted to SEO text
Effective SEO texts are clear. More quantitatively complex structures require navigation. If possible, the article should have a table of contents with subheading navigation. By including enough phrases and headings, SEO text can climb up the search engine rankings. This will make it easier for users to find the page, and thanks to interesting and eye-catching content, your site will attract users and motivate them to actively use the site.
SEO text
Internal Linking and Related Articles vs. SEO Copywriting
Internal linking is simply placing links to other pages or articles on your site. This is very important because it helps search engine robots better understand the structure of your home page and show them what content is on it. This can help you achieve better results in search engines and position your website accordingly. In the case of a blog, internal links can lead to similar posts or offer pages.
Good SEO texts also include image optimization
Images in text are just as important as keywords and other optimization elements. A good photo can grab the reader's attention and make the text look better in search results. However, remember to optimize images for search engines - giving them the right names and tags and placing them in the right place on the page will tell Google to position the article higher than the rest.
The entire checklist we use at The Lion is available to you. Fill out the form below and receive the checklist by email.
