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Using SSP, publishers can enjoy the following benefits

Posted: Tue Dec 10, 2024 10:19 am
Benefits of using SSP
Increased revenue : SSPs connect multiple sources of demand to help publishers maximize advertising revenue.
Increased efficiency : SSPs automate many ad sales processes, saving time and resources.
Better inventory control : Publishers have more control, including pricing and allowed advertisers.
Data Insights : Detailed analytics provided by SSP assist publishers in developing informed advertising strategies.
Reach a wider market : SSP connects publishers list of brazil whatsapp phone numbers to a global network of advertisers, expanding their potential customer base.
Supply-side platforms have become an indispensable tool in the digital advertising world. By leveraging SSPs, publishers can optimize their ad inventory, increase revenue, and maintain control of their digital assets in an increasingly complex advertising ecosystem.

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Appier: AI marketing partner serving thousands of international companies
Appier provides services to more than 1,700 global clients, covering multiple industries such as finance and retail. Their clients include well-known brands such as Pizza Hut , Burger King , Clarins , Carrefour , Toyota , and BMW . Appier's solutions are designed to optimize every stage of the customer journey, delivering substantial value to businesses.