The future of hyper-casual games
Posted: Tue Dec 10, 2024 10:06 am
Hyper-casual games mainly rely on in-app advertising to achieve profitability. According to a Helpshift report , more than 70% of a hyper-casual game’s revenue typically comes from advertising: banner ads, video ads, and bonus ads.
This profit model fits very well with the design concept of the game. As Udonis explains, "This game has been on the market for a long time and has been tested and tweaked many times." This iterative process allows developers to optimize advertising strategies and maximize revenue without losing money. Affect user experience.
As the mobile gaming market develops, hyper-casual games are also brazil whatsapp number data 5 million evolving. Unity predicts the emergence of "hybrid casual games" that maintain the foundation of traditional hyper-casual games while incorporating more complex elements to increase player retention and profit opportunities.
While that may be changing, the core appeal of hypercasual games remains strong. As Clevertap mentioned, "The average gamer spends 8 hours and 27 minutes per week playing video games." With their easy-to-learn and fast-playing methods, hyper-casual games are expected to account for a large portion of this gaming time.
In summary, hyper-casual games have redefined the field of mobile gaming with their simple yet addictive gameplay. As the genre continues to grow, it will undoubtedly continue to be a major force in the mobile gaming industry, providing entertainment for players while creating more opportunities for developers and marketers.
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This profit model fits very well with the design concept of the game. As Udonis explains, "This game has been on the market for a long time and has been tested and tweaked many times." This iterative process allows developers to optimize advertising strategies and maximize revenue without losing money. Affect user experience.
As the mobile gaming market develops, hyper-casual games are also brazil whatsapp number data 5 million evolving. Unity predicts the emergence of "hybrid casual games" that maintain the foundation of traditional hyper-casual games while incorporating more complex elements to increase player retention and profit opportunities.
While that may be changing, the core appeal of hypercasual games remains strong. As Clevertap mentioned, "The average gamer spends 8 hours and 27 minutes per week playing video games." With their easy-to-learn and fast-playing methods, hyper-casual games are expected to account for a large portion of this gaming time.
In summary, hyper-casual games have redefined the field of mobile gaming with their simple yet addictive gameplay. As the genre continues to grow, it will undoubtedly continue to be a major force in the mobile gaming industry, providing entertainment for players while creating more opportunities for developers and marketers.
Appier: AI-driven comprehensive marketing solution
In the rapidly changing world of digital marketing, Appier gives you a competitive advantage. Our AI-driven platform can instantly analyze massive amounts of data and provide actionable insights to help you make smarter decisions. From automated ad targeting to personalized content push, we fully optimize every aspect of your marketing strategy.
As of 2024, Appier serves more than 1,700 customers from various industries around the world, including finance, retail and other industries. Well-known brands such as Clarins , Carrefour , Pizza Hut , Burger King , Toyota and BMW are on its customer list.