Antipersona creation method: threat identification
A simple way to create an antipersona is to start with the critical threats with the highest consequences first. This approach works especially well if the team is new to creating antipersonas. Your indonesia telemarketing list team should tailor these threats to the context of your product, but here are a few common threats you can use as a starting point:
Thief
There are two common types of theft to anticipate:
Information theft, which concerns any product working with sensitive information, where there are actors who would like to obtain this information without permission
Physical theft, which includes any product that could be physically stolen.
Illegal Content Creator or Sharer
If your product allows people to communicate freely, it is possible for all types of illegal content to be created, including hate speech, sexually explicit material, and content that depicts or promotes extreme violence. These forms of content are not only illegal, but can also seriously damage the intended user's experience.
Misinformation creator or sharer
If your product allows people to communicate and share content freely, misinformation can spread. Misinformation can negatively impact your brand perception and user trust.
Child
Ask yourself whether misuse of your product could harm a child either physically (think pill bottles or knives) or emotionally (e.g. sexually explicit, violent content).
Make these common antipersonas concrete by asking the following questions:
What is the antipersona's goal?
- What will further enable them to achieve this goal (e.g. piracy, ransom in the case of information theft)?
- What are the potential motivations for this goal?
- What tools can the antipersona use to achieve this goal - be it software, skills or training?
- What needs to be in place for this goal to be realized? In other words, what protections are not in place that would enable the antipersona?
- What are the consequences of the antipersona achieving their goal?
