If you offer your customers a positive experience from start to finish, they are likely to choose to continue to trust your brand in the future. Loyalty loan phone number data programs and engagement strategies that start with a personalized approach are two of the most effective tools to ensure customer satisfaction throughout the entire purchase journey.
Many companies from all kinds of sectors invest in loyalty programs, but it is not enough to create one, no matter how attractive it is. To achieve long-term results, loyalty must be considered strategically.
The best results come from programs that offer clear value to customers based on their purchasing behavior. For example, according to Forrester, “Nike attributes 50% of its quarterly digital growth to Nike Plus members.”
Furthermore, the market's enormous competitiveness forces B2C marketers to go beyond traditional rewards or points programs. Now it's about finding new strategies focused on connecting with customers' emotions to seek out specific purchasing behaviors.
If you want to create an effective loyalty program, it needs to be planned strategically.
What's wrong with loyalty programs?
Loyalty programs create positive shopping experiences, but to be effective, they must be accompanied by other measures and presented at the right time. When creating one of these programs, you have to keep in mind that the market is already saturated. Therefore, your strategy must not only include a good offer: your customers expect a personalized program that is not limited to sending a discount email when they are not interested. To do this, it is important to know the "customer journey" and the moments in which you can influence most effectively, you have to know the context.
In addition to finding the right moment, it is essential to remember the importance of emotional loyalty and not overlook it, a mistake that many organizations make. Although they are more difficult to measure, emotions decisively influence consumer behavior and are a key factor in loyalty. When customers feel valued and appreciated, their loyalty to the brand increases to become a driver of value.
In general, companies also struggle to make good use of customer data. While they do collect information about their users' behavior, they often find themselves with more data than they can handle and don't know how to use it to create personalized offers.
