This is why netlinking or the exchange of external links between sites is important, but it is not the only reason. Indeed, it is mainly an SEO technique ( Search Engine Optimization) which demonstrates the popularity of a website to search engines.
Yes, if a site links to yours, it means that they consider it a reliable source with quality information. Your site is then perceived as authoritative. Explanations.
Abstract illustration representing points connected by lines, symbolizing a luminous network, evoking the concept of netlinking or connections between websites.
Link exchange or netlinking : definition
Link exchange is not a new concept in the world of digital marketing . Also called netlinking , it corresponds to the process of obtaining external links (or backlinks ) that a site sets up. On the other hand, it has evolved over time. Indeed, search engine algorithms have not always been as efficient. Google , for example, has continued to evolve its own .
In the past, a large number of links pointing to a site was an important factor in popularity and authority. But with the evolution of algorithms, and in particular the Google Penguin update , the quality of links has also come into play, mainly to counter abuse.
Today, it is no longer just a question of quantity, but more of quality! Moreover, the exchange of poor quality links is now penalized by Google .
Note that there are several forms of link exchange: reciprocal exchanges, triangular exchanges, and natural exchanges.
Reciprocal link exchange
Reciprocal link exchange means that two website owners agree gcash database to place an outbound link on their respective pages to direct to the other's site. This marketing method was widely used in the past, when the quality of links was not yet important.
It is still possible to use it today, but in moderation so as not to risk being penalized by Google or other search engines. It is better to limit the number of reciprocal links and ensure their relevance. Each link must be justified and consistent with the topic covered, the expertise or the sector of activity of your website .
The triangular link exchange
Since reciprocal links have been penalized, a new marketing strategy has emerged: the triangular link exchange. This solution involves 3 websites to make a link loop . So, site A links to site B, site B to site C, and site C to site A. This method is less risky, but it is more complex to implement.
To help create such external links between sites, platforms have emerged that allow you to buy links or connect site owners who want to exchange backlinks .
Be careful, in theory, Google prohibits and penalizes the purchase of links. However, in practice, there are renowned platforms in this area, such as RocketLink , SEMJuice or NetLinking.fr .
Getting natural links
Obtaining natural links is the only type of backlink allowed by Google . As its name suggests, it is natural and is not created artificially or intentionally. In other words, a site, blog or Internet user spontaneously decides to link to your site because they appreciate your content, services or products. It is no longer a link exchange strictly speaking.
Unlike other forms of netlinking , natural links do not require any compensation (purchase of link, return link, sending of product, etc.).
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The interest of netlinking or link exchange
Why do netlinking if it is risky (if it is done badly), do you think? As we explained, it is an SEO strategy that allows you to gain popularity and authority, but not only that.
Improve the SEO of a website
As we have seen, a netlinking strategy allows you to improve SEO or natural referencing. In other words, the site becomes more visible on the search engine results page. Exchanging links allows Google to qualify your content and therefore to value it. This also means an improvement in the visibility and reach of your website .
