key tips for creating useful and authentic Persona Profiles are
Posted: Mon May 26, 2025 6:55 am
Search, search, and search.
Do internal research : Talk to people who are already your customers. Talk to your sales department, they have invaluable insights into your customers. You can ask them what is the most popular content? What type of content are customers most engaged with? What are the most common FAQs? country email list What are the most common objections? You can also ask for forms where customers provide feedback.
Conduct customer surveys : One-to-one, speaking directly to accepting customers. Group discussions. This way you get authentic feedback.
Try to answer the following questions : Who? What? Why? And How?
who ?
What is their occupation and background? How do they prefer to be approached by sales? What do they need to know to make sure they buy ?
what ?
What are your goals? What are the obstacles to your goals ?
why ?
Find out why customers choose your company, your business. Why did they choose you? Why did they find your brand attractive?
How ?
How do your products or services solve their problems?
If you can get honest answers to your questions, then you can be sure that you have very valuable research on your hands to add to your Personas.
After all this research work, you need something visual to start giving body and shape to the Persona.
Give them names. Make them as real as possible.
"Imagine that a salesperson answers a call with a real understanding of who the customer is on the other end of the line. This employee already has a clear picture of the type of person they are talking to, which allows for early personalization of customer service. Instead of being a person they are speaking to for the first time, they would not know anything about their history, preferences or needs."
Furthermore, it is important to remember that once you have defined your Buyer Personas, you need to keep them updated.
Tools for Creating Personas
Do internal research : Talk to people who are already your customers. Talk to your sales department, they have invaluable insights into your customers. You can ask them what is the most popular content? What type of content are customers most engaged with? What are the most common FAQs? country email list What are the most common objections? You can also ask for forms where customers provide feedback.
Conduct customer surveys : One-to-one, speaking directly to accepting customers. Group discussions. This way you get authentic feedback.
Try to answer the following questions : Who? What? Why? And How?
who ?
What is their occupation and background? How do they prefer to be approached by sales? What do they need to know to make sure they buy ?
what ?
What are your goals? What are the obstacles to your goals ?
why ?
Find out why customers choose your company, your business. Why did they choose you? Why did they find your brand attractive?
How ?
How do your products or services solve their problems?
If you can get honest answers to your questions, then you can be sure that you have very valuable research on your hands to add to your Personas.
After all this research work, you need something visual to start giving body and shape to the Persona.
Give them names. Make them as real as possible.
"Imagine that a salesperson answers a call with a real understanding of who the customer is on the other end of the line. This employee already has a clear picture of the type of person they are talking to, which allows for early personalization of customer service. Instead of being a person they are speaking to for the first time, they would not know anything about their history, preferences or needs."
Furthermore, it is important to remember that once you have defined your Buyer Personas, you need to keep them updated.
Tools for Creating Personas