The first step in finding your Target Audience is to accurately identify the people you want to attract.
Posted: Mon May 26, 2025 6:52 am
Define your message and find your target audience , country email list marry the two and live happily ever after. Find the alignment between the two and you will see that attracting more customers or generating more sales becomes effortless .
But... what if you do it wrong? You have the answer in what happens to most businesses. Look around you.And don't make the Big Mistake of saying that your business's Target Audience is everyone .
It's as follows:
There are about 8 billion of us in the world . Do you really think that your business is for everyone and that it applies to all the different personalities and needs of these 8 billion people that exist?
It's probably too many people.
The same applies to making very general definitions , such as saying that your target audience is only men or only women . That's still a lot of people. And not only that... in a modern world where there is room to explore and develop gender duality, don't be so binary
This is to say that when you try to please everyone you end up pleasing no one .
And this is because it ends up diluting/neutralizing the power of your message .
Therefore, not pleasing or being for everyone is a good thing. It shows a wealth of spirit and this is valuable in Marketing.
What is a Persona?
Persona or Buyer persona is the creation of an avatar that gathers information based on data from real customers and thus forms a personification of the ideal customer or potential customers for your company.
It is extremely important to identify Marketing planning problems because generally when planning fails it is because you did not understand exactly who the Persona of your business is .
Discover the " 7 Digital Marketing Services to Boost your Business "
Even though they are not a “real person”, you can better understand who your ideal customer is by giving them a name and providing representative characteristics based on data from real consumers.
A Buyer Persona is a way to bring together all the real information into one semi-fictional customer that reflects the needs and concerns of a group of potential customers.
But... what if you do it wrong? You have the answer in what happens to most businesses. Look around you.And don't make the Big Mistake of saying that your business's Target Audience is everyone .
It's as follows:
There are about 8 billion of us in the world . Do you really think that your business is for everyone and that it applies to all the different personalities and needs of these 8 billion people that exist?
It's probably too many people.
The same applies to making very general definitions , such as saying that your target audience is only men or only women . That's still a lot of people. And not only that... in a modern world where there is room to explore and develop gender duality, don't be so binary
This is to say that when you try to please everyone you end up pleasing no one .
And this is because it ends up diluting/neutralizing the power of your message .
Therefore, not pleasing or being for everyone is a good thing. It shows a wealth of spirit and this is valuable in Marketing.
What is a Persona?
Persona or Buyer persona is the creation of an avatar that gathers information based on data from real customers and thus forms a personification of the ideal customer or potential customers for your company.
It is extremely important to identify Marketing planning problems because generally when planning fails it is because you did not understand exactly who the Persona of your business is .
Discover the " 7 Digital Marketing Services to Boost your Business "
Even though they are not a “real person”, you can better understand who your ideal customer is by giving them a name and providing representative characteristics based on data from real consumers.
A Buyer Persona is a way to bring together all the real information into one semi-fictional customer that reflects the needs and concerns of a group of potential customers.