RFM – Recency, Frequency and Monetary Value
Posted: Mon May 26, 2025 6:50 am
RFM – Recency , Frequency and Monetary comes from country email list the English acronym Recency, Frequency and Monetary – it is a method that analyzes customer value based on the following:
Recency: When was the last time your customers visited your websites? “Recent” customers are generally valued more.
Frequency: How often do customers visit your website or how often do they purchase your products?
Monetary Value: How much do customers spend when they buy your products?
What are the Best Tools for Defining Target Audiences?
There are several effective tools that can help you define your target audience by providing demographic , behavioral, and psychographic data . These tools make it easy to collect and analyze information about your potential customers, helping you segment and create more targeted strategies . Here are some of the best options:
1. Google Analytics
Function : Google Analytics provides detailed insight into your website visitors, allowing you to analyze online behavior, traffic sources, and demographic data such as age, gender, geographic location, and interests.
Benefits :
Real-time data analysis.
Identification of the most visited pages and those that generate the most conversions.
Understanding what type of content attracts the public.
Segment users based on specific data such as devices and traffic sources.
2. Facebook Audience Insights
Function : This free tool from Meta (Facebook and Instagram) provides detailed data about users of these platforms, including demographics, location, interests, and online behavior.
Benefits :
Deep understanding of your audience's behavior and interests on social media.
Possibility to create more accurate customer profiles.
Helps you adjust advertising campaigns to reach the right audience more accurately.
3. SEMrush
Função: SEMrush é uma ferramenta de análise de marketing digital que permite estudar os vossos concorrentes, verificar dados de tráfego e descobrir o comportamento de pesquisa do vosso público.
Recency: When was the last time your customers visited your websites? “Recent” customers are generally valued more.
Frequency: How often do customers visit your website or how often do they purchase your products?
Monetary Value: How much do customers spend when they buy your products?
What are the Best Tools for Defining Target Audiences?
There are several effective tools that can help you define your target audience by providing demographic , behavioral, and psychographic data . These tools make it easy to collect and analyze information about your potential customers, helping you segment and create more targeted strategies . Here are some of the best options:
1. Google Analytics
Function : Google Analytics provides detailed insight into your website visitors, allowing you to analyze online behavior, traffic sources, and demographic data such as age, gender, geographic location, and interests.
Benefits :
Real-time data analysis.
Identification of the most visited pages and those that generate the most conversions.
Understanding what type of content attracts the public.
Segment users based on specific data such as devices and traffic sources.
2. Facebook Audience Insights
Function : This free tool from Meta (Facebook and Instagram) provides detailed data about users of these platforms, including demographics, location, interests, and online behavior.
Benefits :
Deep understanding of your audience's behavior and interests on social media.
Possibility to create more accurate customer profiles.
Helps you adjust advertising campaigns to reach the right audience more accurately.
3. SEMrush
Função: SEMrush é uma ferramenta de análise de marketing digital que permite estudar os vossos concorrentes, verificar dados de tráfego e descobrir o comportamento de pesquisa do vosso público.