Age range;
Social class;
Geographical location;
Level of education;
Average monthly income;
Consumption habits;
Goals and Needs- What are their dreams , goals , aspirations country email list in life? And all the things they have in mind that your business is positioned to provide and help them achieve what they need/want?
Psychographics - This involves segmenting the people you want to serve based on their belief system , values , lifestyle , and attitude . Is there a group, association, or organization that these types of people are part of? How do they think? What do they do? If you continue exploring this type of segmentation, you will come to the next one, which is Behavioral Segmentation. You will find it below
Behavioral Segmentation How do they behave? What is their purchasing behavior ? How do they make purchasing decisions ? How often do they buy? And what do they buy ? What is the pattern ? Is there a purchasing pattern when they go on vacation or when celebrating holidays?
There are many ways to segment your Target Audience.
Find the similarities that group together the people you want to serve.
If you already have a business with customers, find similarities based on information or through conversations with them .
If you are just starting your business then you don't have any customers yet, so I strongly advise you to do market research with professionals .
You can opt for the Digital Marketing Services that Distinct Agency offers.
PVP and RFM analysis
The PVP and RFM parameters are used to assess customer value. This is a more in-depth analysis to find out which customers bring the most benefits to your business. It is another segmentation , but more in-depth on the best customers.
PVP- Perceived Value Proposition
PVP – Translates as Perceived Value Proposition , but comes from English where the first “P” means Personal Fulfillment ; “V” Value of the marketplace and the last “P” means Profitable.
It's related to the fact that you have to work with different people and clients and obviously there are those that you prefer, that you like more, with whom you click better.
Try to attract more of these types of customers, while distancing yourself from those with whom you don't click so well.
Regarding Market Value , certain customers will appreciate and value more what your business does or has to offer. Therefore, they will be much more willing and open to paying Premium prices for your products or services.
And finally, Profitability ( profitablity ) is measuring how profitable the work done for this segment of the Target Audience is.
