If you are wondering what to expect from an SEO quote, with the aim of having quality advice and without unpleasant surprises, you have come to the right place.
If you want an answer right away, quickly and briefly, here it is: for less tunisia mobile phone numbers database than 1,000 euros a month you cannot have quality consultancy that provides you with tangible results.
Correct answer: Continue reading .
SEO Quote: One-Time or Ongoing Consultation?
In general, SEO consultancy can be:
lump sum
continuous
SEO is a process rather than an isolated activity over time or, to put it another way, it is a marathon rather than a sprint. So, often, ongoing consulting over time is what can bring you more results.
If you need a specific intervention (such as an SEO audit), this can be carried out in a concentrated time and therefore you will have a one-off consultation.
Another important thing you need to consider is that SEO is almost always part of a broader digital marketing strategy. For example: if you want to do SEO, it is certainly because you want more traffic to your site. BUT, users who arrive on your site must then convert: it is therefore useless to bring them to your site if they are not interested in your products/services, or if your site is not optimized for conversions.
Another example: the SEO-optimized content that populates your site must have quality inbound links to increase its ranking. No matter how interesting and useful your content may be, it will almost never receive links naturally. It will therefore need to be promoted, and this is a broader activity that includes digital marketing strategies .
You should consider these and other aspects of promoting your site in as broad a framework as possible.
Get your thoughts straight as soon as possible
Another consideration you need to make is how to modulate your investment in relation to other acquisition channels, such as pay per click, social media etc…
It is essential that before investing in an SEO strategy, and even before requesting an SEO quote, you have clear objectives (site traffic, conversions, budget to invest).
In particular, the reason why it is important to have a clear budget is that this helps the SEO consultant or agency to modulate the activities to be carried out in relation to your objectives.
Furthermore, if you have estimated the budget, you indicate to the agency or professional that you have clear ideas about your business, where you want to go and how you intend to grow and that you are not a time-waster looking for impossible results.
Is SEO Right for You?
SEO is an essential activity for many companies but not all of them can afford it. Getting to the first position if your competitors are Amazon or Booking is practically impossible unless you have enormous economic resources.
There are more or less inflated markets but in general an SEO activity that gives excellent results is expensive.
On the other hand the cost must be evaluated in relation to the return on investment. If investing 20,000 euros in a year you get back 100,000, you can certainly be satisfied. So little or much expensive depends on your availability, but also and above all on the return on investment that you can expect.
There are many factors that can affect the return on investment:
the initial position of the site for the different keywords;
the authority of the site;
the level of competitiveness of the keywords;
the quality and market value of what you offer on your site.
In short, a serious consultant must first of all tell you if you can afford a consultancy that gives you tangible results. If you don't have a budget, you don't have clear goals and you can't afford a continuous investment of at least 6 months/1 year, SEO is not for you.
What is included in an SEO quote?
The individual activities that make up an SEO consultancy are mainly these:
SEO audit;
keyword analysis;
competitor analysis;
content production;
content optimization;
link building.
Before going into the details of the individual activities, let's clarify immediately that no one can guarantee you certain positioning (such as first or first page on Google or things like that).
This comes from common sense: the positions on the first page (the second is only good for hiding dead bodies) are only 10, there are many companies in any niche and so are the SEO experts (even taking away those who pretend to be such). So if 10 experts guarantee you the first place on Google there should be 10 first places
Of course you always have the alternative of using Google Ads. In this case you pay and your ad appears at the top of the right search pages. Another solution that requires significant investments and that gives results as long as you pay (turn off the campaigns on Google Ads and the traffic to your site stops, unlike SEO).
With this in mind, let's look at the individual activities in detail, and how much time they require on average.
The hourly cost of an SEO expert , depending on the activities and level of experience, can vary from 50 euros to 250 euros per hour.
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