Site Speed: The Impact of Speed on Sales
Posted: Mon May 26, 2025 3:11 am
Your site's loading speed is one of the most canada phone number list critical factors for SEO and user experience. A slow site not only frustrates visitors but is also penalized by Google in its search results rankings. Studies show that a delay of just one second can result in a significant drop in conversions.
How to optimize the speed of your e-commerce
Compress and optimize images: Product images are often large and slow down loading. Use lossless compression tools to reduce image size without affecting visual quality. Also, use modern image formats like WebP.
Minimize script usage: A typical e-commerce site has numerous tracking scripts, plugins, and widgets that can slow down the site. Evaluate which ones are truly necessary and eliminate those that don't add value.
Use a content delivery network (CDN): A CDN distributes your site's content across global servers, reducing loading times for users regardless of their location.
Implement caching: Setting up caching for static resources reduces the number of requests to the server, speeding up load times for returning users.
3. Content Structure: How to Attract Qualified Traffic
Content is the core of any effective SEO strategy, and ecommerce is no different. The right content structure can make the difference between an online store that barely receives visitors and one that generates consistent traffic.
Create unique and detailed product descriptions
One of the most common practices in ecommerce is to use generic product descriptions provided by manufacturers. This not only negatively impacts SEO due to duplicate content, but also overlooks the opportunity to differentiate your store. Develop original and detailed product descriptions that highlight unique features and user benefits.
How to optimize the speed of your e-commerce
Compress and optimize images: Product images are often large and slow down loading. Use lossless compression tools to reduce image size without affecting visual quality. Also, use modern image formats like WebP.
Minimize script usage: A typical e-commerce site has numerous tracking scripts, plugins, and widgets that can slow down the site. Evaluate which ones are truly necessary and eliminate those that don't add value.
Use a content delivery network (CDN): A CDN distributes your site's content across global servers, reducing loading times for users regardless of their location.
Implement caching: Setting up caching for static resources reduces the number of requests to the server, speeding up load times for returning users.
3. Content Structure: How to Attract Qualified Traffic
Content is the core of any effective SEO strategy, and ecommerce is no different. The right content structure can make the difference between an online store that barely receives visitors and one that generates consistent traffic.
Create unique and detailed product descriptions
One of the most common practices in ecommerce is to use generic product descriptions provided by manufacturers. This not only negatively impacts SEO due to duplicate content, but also overlooks the opportunity to differentiate your store. Develop original and detailed product descriptions that highlight unique features and user benefits.