Referral Programs & Word-of-Mouth

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Strategy: Highly effective in the cleaning industry. Incentivize existing satisfied customers to refer new ones.
Examples: Offer a discount on the next cleaning service for both the referrer and the new client, or a gift card.
UK/Bangladesh Context: Trust through personal recommendations is invaluable in both markets.
Community Engagement & Local Partnerships:

Strategy: Engage with denmark phone number list local community groups, real estate agents, property managers, and home staging companies.
Examples: Offer a discount for clients referred by a partner. Sponsor local events or sports teams (wearing branded uniforms). Leave flyers at local coffee shops or community centers.
UK Context: Build relationships with local real estate agents who might need move-in/move-out cleaning.
Bangladesh Context: Direct networking with local businesses in Sherpur or Rajshahi. Participating in local fairs or markets.
Website Optimization & Online Booking:

Strategy: A clean, user-friendly website with clear service descriptions, pricing (if applicable), and an easy-to-use online booking or quote request system. Include testimonials.
Why it works: Convenience is key for B2C. Many prefer self-service booking.
Paid Advertising (Google Ads):

Strategy: Bid on high-intent keywords like "house cleaning service [city]," "maid service [area]," "deep cleaning prices."
UK Context: Very competitive for generic terms, so focus on niche or local keywords.
Bangladesh Context: Growing competition. Still good for immediate visibility for those actively searching.