Paid Advertising (PPC & Social Media Ads)
Posted: Sat May 24, 2025 5:46 am
Activity: Highly targeted campaigns on Google Ads, Meta (Facebook/Instagram), TikTok, and potentially Pinterest/Snapchat, tailored to consumer demographics, interests, and online behaviour.
Example: An online fashion retailer might run Instagram ads featuring specific clothing lines, using lookalike audiences of past purchasers or targeting users interested in similar brands. A service provider (e.g., locksmith) might run Google Search Ads for high-intent keywords like "emergency locksmith London" or "lock repair near me."
UK Context: High competition in PPC requires precise targeting and strong ad copy. Social commerce (in-app shopping) is growing, especially with Gen Z. Retargeting is crucial for non-converting website visitors.
Email Marketing & Automation:
Activity: Building email denmark phone number list lists through website sign-ups, lead magnets, and purchases, then nurturing leads with personalized email sequences.
Example: An online grocery delivery service sends welcome emails with discount codes for first orders, followed by weekly newsletters with meal ideas and special offers. Automated abandoned cart emails are common.
UK Context: GDPR compliance is paramount. Opt-in processes must be clear, and consumers must have easy ways to unsubscribe. Personalisation based on Browse history and past purchases is highly effective.
Social Media Engagement & Community Building:
Activity: Active participation on relevant platforms, responding to comments and messages, running polls, and encouraging user-generated content.
Example: A sustainable beauty brand engages with followers on Instagram and TikTok, sharing behind-the-scenes content about ethical sourcing, user testimonials, and Q&A sessions. They might encourage users to share their "sustainable swaps" using a specific hashtag.
UK Context: Authenticity and transparency are highly valued. Video content (Reels, TikTok) is crucial for engagement. Social listening helps identify trends and sentiment.
Online Reviews & Reputation Management:
Activity: Actively soliciting reviews on platforms like Trustpilot, Google Reviews, and industry-specific sites. Proactively responding to both positive and negative feedback.
Example: A financial advisor might encourage clients to leave Trustpilot reviews after successful engagements, displaying their high rating prominently on their website.
UK Context: UK consumers heavily rely on online reviews for purchasing decisions across many sectors. Trustpilot is particularly influential.
Example: An online fashion retailer might run Instagram ads featuring specific clothing lines, using lookalike audiences of past purchasers or targeting users interested in similar brands. A service provider (e.g., locksmith) might run Google Search Ads for high-intent keywords like "emergency locksmith London" or "lock repair near me."
UK Context: High competition in PPC requires precise targeting and strong ad copy. Social commerce (in-app shopping) is growing, especially with Gen Z. Retargeting is crucial for non-converting website visitors.
Email Marketing & Automation:
Activity: Building email denmark phone number list lists through website sign-ups, lead magnets, and purchases, then nurturing leads with personalized email sequences.
Example: An online grocery delivery service sends welcome emails with discount codes for first orders, followed by weekly newsletters with meal ideas and special offers. Automated abandoned cart emails are common.
UK Context: GDPR compliance is paramount. Opt-in processes must be clear, and consumers must have easy ways to unsubscribe. Personalisation based on Browse history and past purchases is highly effective.
Social Media Engagement & Community Building:
Activity: Active participation on relevant platforms, responding to comments and messages, running polls, and encouraging user-generated content.
Example: A sustainable beauty brand engages with followers on Instagram and TikTok, sharing behind-the-scenes content about ethical sourcing, user testimonials, and Q&A sessions. They might encourage users to share their "sustainable swaps" using a specific hashtag.
UK Context: Authenticity and transparency are highly valued. Video content (Reels, TikTok) is crucial for engagement. Social listening helps identify trends and sentiment.
Online Reviews & Reputation Management:
Activity: Actively soliciting reviews on platforms like Trustpilot, Google Reviews, and industry-specific sites. Proactively responding to both positive and negative feedback.
Example: A financial advisor might encourage clients to leave Trustpilot reviews after successful engagements, displaying their high rating prominently on their website.
UK Context: UK consumers heavily rely on online reviews for purchasing decisions across many sectors. Trustpilot is particularly influential.