Heatmaps and Scroll Tracking

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Tools like Hotjar or Crazy Egg show where users drop paytm database off. Use this data to adjust layouts and remove distractions.

3. Mobile Optimization
More than 50% of users are on mobile. Use responsive design and test how your landing page looks across devices.

4. Page Speed
Use tools like Google PageSpeed Insights to ensure fast load times. Every extra second costs you leads.

5. Exit-Intent Popups
Consider using exit popups with a last-minute offer or lead magnet to catch abandoning users.

Tools to Help Optimize Landing Pages
Here are some powerful tools that can help with both B2C and B2B landing pages:

Unbounce – Drag-and-drop landing page builder

Instapage – Built for A/B testing and lead conversion

Leadpages – Affordable for small businesses

HubSpot – Great for B2B integration with CRM

Google Optimize – Free tool for A/B testing

Hotjar – Analyze user behavior with heatmaps

Common Landing Page Mistakes to Avoid
Asking for too much info up front

Having multiple CTAs or distractions

Poor grammar or weak headlines

Slow load times

No clear next step

Your goal is to reduce friction, not confuse or overwhelm the visitor.