Find the channel and find your audience
Posted: Mon Dec 09, 2024 9:09 am
6) Interaction and verifiable effectiveness
SMS is a medium that allows for easy interaction , which aligns with the 2020 trend of conversational customer service. SMS can be connected to chat with agents or to bots or both .
According to international consultancy Ovum , corporate use of SMS for customer industry email list name communication is on the rise: it is estimated that by 2019, companies will send 1.28 billion messages per year, surpassing the 1.16 billion in 2016.
RCS: the best way to boost communication with your customers by 300%
In a world as digitalized and hyperconnected as today's, the main problem for companies when it comes to contacting their customers lies in choosing the most appropriate medium , one that adapts to both your needs and the requirements of your audience.
At first glance, it may seem simple: find out which platforms are most used by your target audience and choose the most popular one. But, as you might expect, a good marketing strategy requires much more than that.
That's why we'll tell you the importance of finding the right channel and how RCS can help boost your strategy. When planning a marketing strategy, it is important to have knowledge about the human psyche , in order to anticipate how a person will respond to certain stimuli.
SMS is a medium that allows for easy interaction , which aligns with the 2020 trend of conversational customer service. SMS can be connected to chat with agents or to bots or both .
According to international consultancy Ovum , corporate use of SMS for customer industry email list name communication is on the rise: it is estimated that by 2019, companies will send 1.28 billion messages per year, surpassing the 1.16 billion in 2016.
RCS: the best way to boost communication with your customers by 300%
In a world as digitalized and hyperconnected as today's, the main problem for companies when it comes to contacting their customers lies in choosing the most appropriate medium , one that adapts to both your needs and the requirements of your audience.
At first glance, it may seem simple: find out which platforms are most used by your target audience and choose the most popular one. But, as you might expect, a good marketing strategy requires much more than that.
That's why we'll tell you the importance of finding the right channel and how RCS can help boost your strategy. When planning a marketing strategy, it is important to have knowledge about the human psyche , in order to anticipate how a person will respond to certain stimuli.