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What is Phone Number Marketing?

Posted: Sun May 18, 2025 10:58 am
by Reddi2
Phone number marketing encompasses all strategies that use phone numbers as a primary channel for customer communication and engagement. This includes SMS marketing, MMS messaging, WhatsApp business messaging, click-to-call features, and vanity phone numbers. At its core, phone number marketing creates direct lines of communication between businesses and their customers, enabling instant connections and personalized interactions.
Why Phone Number Marketing Still Matters
In an era dominated by digital communications, you might belarus consumer mobile number list wonder if phone-based marketing is still relevant. The statistics speak for themselves:

98% of SMS messages are opened, compared to just 20% of emails
90% of text messages are read within three minutes of receipt
60% of consumers prefer to contact businesses via text for customer support
75% of consumers are comfortable receiving SMS messages from brands after opting in

Despite the proliferation of digital channels, phone numbers remain universal identifiers that nearly everyone possesses. This universality makes phone number marketing an exceptionally inclusive strategy that reaches customers regardless of their technological sophistication.