In contrast, WhatsApp API is a tool for larger businesses to integrate WhatsApp messaging into their existing software. Messaging through SMS and WhatsApp API has some similarities and plenty of differences, which we will discuss in the next section.
SMS vs WhatsApp for Business: Main Differences
We’ve previously explained the differences between instant list of new zealand whatsapp phone numbers messaging and traditional messaging channels. In this section, we’ll compare SMS and WhatsApp for business use for initiating or handling a high volume of conversations. Therefore, we’ll be referring specifically to WhatsApp API.
Due to its conversational nature, WhatsApp tends to create better customer engagement than SMS. While SMS messaging is often one-way and involves limited interaction, WhatsApp’s conversational nature allows for less-formal, faster interactions.
This has two important benefits. Firstly, WhatsApp’s interactive approach helps build trust and rapport between the customer and the business, leading to greater customer satisfaction and loyalty.
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