He eventually learns how to read

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only for the commercial to cut back to his home, where he pulls a Hallmark card out of a drawer. It’s from his granddaughter, and though the saying in it is simple, he can finally read it on his own and it brings a huge smile to his face (and a tear to the viewer’s eye).

These “Hallmark moments” commercials are one of the bulgaria whatsapp number data 5 million brand’s traditional pieces of marketing, but as the years have gone by, they’ve transferred to digital-only campaigns. These campaigns are still hugely successful. A 2015 campaign called #KeepsakeIt features a variety of holiday-themed videos that still tell stories, but venture into funny family moments territory. From the first-time parents fawning over their baby to the hilarity that ensues when a family tries to get a group photo, these commercials venture slightly away from the heartstrings-pulling Hallmark moments, but still tell a story that evokes emotion.

Big brands such as Hallmark have big marketing budgets, but small businesses can still learn from their success. Holiday memories and moments are a great way to market your business, as evidenced by Hallmark. Stop thinking about selling, and start thinking about the kind of stories you can tell during the holiday season, whether that be on social media, video, or on an advertisement.