Keyword Difficulty (KD) in Semrush

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Now, let's review a practical example of how to use keyword difficulty with the SEMrush platform.

Let's look at an example where a business is trying to rank its website for the keyword "sneakers."

So here's how you can use SEMrush to check the keyword difficulty.

Step 1: Log in to SEMrush and search for "sneakers" in the search bar:


SEMrush will provide you with some data related gambling data uk to this keyword, including its search volume, cost per click (CPC), and, of course, its difficulty:


Step 2: Review keyword difficulty.

In the results, you'll see a metric called "Keyword Difficulty" (KD%).

This metric is usually presented as a percentage, where a higher percentage indicates greater difficulty in ranking the keyword.


For “sneakers,” SEMrush shows a difficulty of only 25%.


Step 3: Analyze the competition.

SEMrush shows you who your main competitors are for this keyword once you enter your domain.

Additionally, it will also display the websites that rank highest in search results.

Review these sites and evaluate them by examining content quality, the number and characteristics of backlinks, and domain authority.

This will give you an idea of ​​what you're up against and allow you to better plan your content strategy.


Step 4: Find related keywords.

SEMrush provides you with a list of keywords relevant to your business that may be less competitive.

For example, you might find terms like "cheap running shoes," "running shoes," or other keywords with lower difficulty levels and reasonable search volume.