Organize commercial processes and sell more in the Agro market

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Have you ever stopped to think about what is the biggest obstacle for your company to sell more in the agricultural market? If you have a good product, great salespeople and good professionals to execute and develop marketing strategies, but you are unable to improve your company's results, the answer to this question may be the lack of a CRM.

Don't know what a CRM is or have no idea how it works? Don't worry, we've dedicated this article to explaining what a CRM is and how it can help your company sell more by organizing sales processes.

First of all, what is CRM?
To understand what CRM is, it is important to gambling data lebanon know what the acronym means: The term comes from “Customer Relationship Management” which, freely translated, means customer relationship management.

And that's exactly what CRM software does: it helps you manage customer relationships by hosting multiple functions and storing countless data on an easily accessible digital platform that can, and should, be used strategically by your marketing, sales and after-sales teams.

How does a CRM work?
In short, we can say that the main functions of a CRM system are to register your customers and record their information , such as telephone number, email, position, company they work for, which product they have purchased (or want to purchase), how they contacted your company, etc.

If you work directly with your sales team, you know that this information is crucial to negotiating a sale . Now, imagine how difficult it must be for your salesperson to manually organize all this information about each of the customers in their portfolio?



Bringing it to the agricultural market scenario, in which consultative sales are usually made through visits to the client's farm , the process of organizing information tends to be even more difficult, and an error in the data can cost the sale.

CRM organizes all this data and can also be integrated with other platforms to provide access to more detailed information about the customer (such as purchase history, favorite service channels, etc.) on your salesperson's cell phone, increasing their power of argumentation.