Before you optimize your site, you need to choose keywords that will align with your content and marketing strategy. The right keywords can make or break your SEO strategy. The goal is to find niche keywords that your competitors aren’t ranking for yet, while also working to rank higher for existing high-traffic, high-competition keywords.
When SEO strategies were in their infancy, there was a tactic called “keyword stuffing.” Essentially, website managers would use a keyword as many times as possible on a page. Today, search engines are much more sophisticated. Their algorithms look at context and can tell when a keyword is being used in an unnatural way. Too many keywords on a page uk phone number list can mean you’re left with poor SEO results because search engines know your content is unnatural or poorly written.
5. Always include Alt text on images
Alt text provides search engines with additional information about your photos. Search engines cannot read the content of photos without this helpful text. Additionally, with the help of alt text, people with low vision can view your site and understand its content, including photos. Additionally, if a photo does not load on a web page, alt text gives visitors a chance to understand what should be there.
6. Backlinks from other sites provide trust
When other reputable sites link to yours, it adds credibility to your site. It's like getting a recommendation from a friend. Knowing that your friend had a good experience with that company makes you feel comfortable and confident using that company's services. The same thing happens with search engines when reputable sites link to your site.