Practical Knowledge of Online Marketing

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Anna Maria von KentzinskyAnna Maria von Kentzinsky | February 18, 2019
We eagerly await the new edition of Erwin Lammenett's textbook "Practical Knowledge of Online Marketing," which first appeared in 2006. The book enjoys enormous popularity as a practical and informative reference work for the most important disciplines of online marketing. And thanks to the 7th edition, which the book celebrates in March, marketers can always rely on up-to-date content.

This isn't a review. After all, the book isn't even on the iceland cell phone number list market yet. But it is a preview, a trailer for the book, so to speak. We've already received some exciting information from Springer Gabler Verlag about what readers can expect from the 7th edition.

Why? The winners of our SEO challenge on page 1 with XOVI will each receive a digital copy of the brand-new edition!Dr. Erwin Lammenett has been involved in online marketing for 20 years. As the founder of an early internet agency, he has been confronted with questions from his clients regarding online marketing since 1995. His experience and recommendations are therefore highly practical and based on insights from a wide variety of business and