Chapter 6 , "Title, URL, and More: Handling and Working with Variables," deals with placeholders. There are some values that are simply needed again and again. For this purpose, GTM offers the use of variables in tags, triggers, and even in variables themselves. This chapter provides an overview of the different variable types, their use and debugging, as well as predefined and user-defined variables.
Chapter 7 takes a deep dive into custom tags and variables . Despite venezuela cell phone number list the sheer variety of predefined tags and variables, there are always special cases in everyday life that require customized solutions. Here, too, GTM sets no limits for the user—though JavaScript and HTML knowledge may. From this point on, programming knowledge is required, which advanced GTM users should definitely acquire. Michael Janssen reveals here what you need to consider when using custom JavaScript and HTML.
Chapter 8 looks beyond GTM and into the website. Providing data on the website: The data layer deals with the connection between website content and Google Tag Manager. The data layer (you can imagine it as the atmosphere of a website planet, which is filled with website data by the programmer/server/program code) is a virtual construct. It is enriched with data that is not normally located on the website or would need to be extracted. This data is stored, processed, and shared in such a way that as many tools as possible can use it. In this chapter, we will learn
the differences between scraping and data layer
to use the data layer for Google Analytics with WordPress
the technical side of the data layer
that data from the data layer is reusable
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